Marketing Tools 1997 Shelly Reese - Abstracts

Marketing Tools 1997 Shelly Reese
TitleSubjectAuthors
A world of differences: when marketing to minorities, selecting the right media is as important as developing the right creative.Advertising, marketing and public relationsShelly Reese
Fear of prying: fueled by the Internet, the privacy debate rages on - and unless companies address customer anxieties, they're going to get burnt.Advertising, marketing and public relationsShelly Reese
Parts smarts: Triad uses demographics to help auto-parts suppliers stock their shelves with inventory that sells. (Triad Systems Corp.)Advertising, marketing and public relationsShelly Reese
Room for improvement: when Tenaya Lodge lost its star attraction, the resort turned to its customer database to keep its guest rooms full. (temporary closure of Yosemite National Park in California due to federal budget impasse)Advertising, marketing and public relationsShelly Reese
The lost generation: Sony couldn't move its car stereos until it relearned the first law of marketing: know thy customer.Advertising, marketing and public relationsShelly Reese
The main event: local and regional sponsorships can send a powerful message to the customers you want to reach. (advertisers)(includes a related article on marketing groups)Advertising, marketing and public relationsShelly Reese
The quality of cool. (marketing to teenagers)Advertising, marketing and public relationsShelly Reese
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