Marketing Tools 1997 Shelly Reese |
Title | Subject | Authors |
A world of differences: when marketing to minorities, selecting the right media is as important as developing the right creative. | Advertising, marketing and public relations | Shelly Reese |
Fear of prying: fueled by the Internet, the privacy debate rages on - and unless companies address customer anxieties, they're going to get burnt. | Advertising, marketing and public relations | Shelly Reese |
Parts smarts: Triad uses demographics to help auto-parts suppliers stock their shelves with inventory that sells. (Triad Systems Corp.) | Advertising, marketing and public relations | Shelly Reese |
Room for improvement: when Tenaya Lodge lost its star attraction, the resort turned to its customer database to keep its guest rooms full. (temporary closure of Yosemite National Park in California due to federal budget impasse) | Advertising, marketing and public relations | Shelly Reese |
The lost generation: Sony couldn't move its car stereos until it relearned the first law of marketing: know thy customer. | Advertising, marketing and public relations | Shelly Reese |
The main event: local and regional sponsorships can send a powerful message to the customers you want to reach. (advertisers)(includes a related article on marketing groups) | Advertising, marketing and public relations | Shelly Reese |
The quality of cool. (marketing to teenagers) | Advertising, marketing and public relations | Shelly Reese |
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