Marketing Tools 1998 Gene Koprowski - Abstracts

Marketing Tools 1998 Gene Koprowski
TitleSubjectAuthors
Click clique marketing: hold the dancing baloney: success on the Web is a matter of creating communities of customers and serving them well.(includes related article on Web site design)Advertising, marketing and public relationsGene Koprowski
Only connect: using extranets to speed up fulfillment, provide all-hours service, and reward most valuable customers.Advertising, marketing and public relationsGene Koprowski
Sell me! Serve me! Now, now, now!(includes related article with contact resources)Advertising, marketing and public relationsGene Koprowski
The real deal. (strategic alliances in high-tech industry may not be long-lasting)Advertising, marketing and public relationsGene Koprowski
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