O'Dwyer's PR Services Report 2004 Jerry Walker - Abstracts
| O'Dwyer's PR Services Report 2004 Jerry Walker | |||||
| Title | Subject | Authors | |||
|---|---|---|---|---|---|
| ABC News editor insists on full disclosure in pitches.. | Business | Jerry Walker | |||
| Are entertainment reporters pros or just fans? | Business | Jerry Walker | |||
| Getting reporters to open and read e-mail pitches. | Business | Jerry Walker | |||
| Gourmet's articles editor seeks feature ideas from publicists.(Excerpt) | Business | Jerry Walker | |||
| How to be a perfect publicist. | Business | Jerry Walker | |||
| HWH grabs press coverage for World Cyber Games.(HWH PR New Media) | Business | Jerry Walker | |||
| Make sure the message gets through in an interview. | Business | Jerry Walker | |||
| Picture power and how to use it. | Business | Jerry Walker | |||
| Several 'win or lose' PR tactics can project a leadership image.(public relation) | Business | Jerry Walker | |||
| Study pinpoints major trends shaping news media landscape. | Business | Jerry Walker | |||
| Study pinpoints major trends shaping news media landscape. | Business | Jerry Walker | |||
| Unnerved by unreturned calls.(media workshop)(Column) | Business | Jerry Walker | |||
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