The New York Times 1999 Constance L. Hays |
Title | Subject | Authors |
A call for restrictions on psychological research by advertisers into products for children.(Advertising) | Business, general | Constance L. Hays |
Advertising: Pepsi starts a new campaign for its citrus soda, which so far hasn't taken anyone by storm.(Storm beverage) | Business, general | Constance L. Hays |
A sputter in the Coke machine; when its customers fell ill, a master marketer faltered.(Coca Cola Co. recall in Belgium) | Business, general | Constance L. Hays, Alan Cowell, Craig R. Whitney |
Coca-Cola will try to promote its top brand with more emotion.(Advertising) | Business, general | Stuart Elliott, Constance L. Hays |
Distributor accuses Coca-Cola Enterprises of fraud.(Abstract) | Business, general | Constance L. Hays |
For Cadbury, candy looks sweeter than soda.(Abstract) | Business, general | Constance L. Hays |
Guerrilla marketing is going mainstream.(large companies are beginning to use marketing teams of young people who hand out product samples and fliers on the street to other young people) | Business, general | Constance L. Hays |
Nike's enthusiastic new campaign draws some criticism from New York Marathon officials.(Advertising) | Business, general | Constance L. Hays |
Pepsico's latest strategic move in a continuing effort to be a true challenger to Coca-Cola.(Abstract) | Business, general | Constance L. Hays |
Philip Morris ousts 3 top Miller Beer executives.(Abstract) | Business, general | Constance L. Hays |
Shape of beer to come. Beverage packaging gets more emphasis.(Advertising) | Business, general | Constance L. Hays |
Snackwell's tries to forge link between its products and mother-daughter relationships.(RJR Nabisco's brand, Snackwell's)(Abstract) | Business, general | Constance L. Hays |
To increase sales, Burger King plans an image-building overhaul of its 10,000 restaurants.(Abstract) | Business, general | Constance L. Hays |
When your bottler is your rival; vending-machine owners ask whose side Coke is on.(Abstract) | Business, general | Constance L. Hays |
With Joe Camel put out to pasture, tobacco makers like R.J.R. try a more direct approach.(R.J. Reynolds Tobacco and others put out their own magazines)(Advertising) | Business, general | Constance L. Hays |
Worldwide, things are not going better for Coke.(Abstract) | Business, general | Constance L. Hays |
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