The New York Times 1999 Jane L. Levere |
Title | Subject | Authors |
3 big airlines join others on Priceline.(Company Business and Marketing) | Business, general | Jane L. Levere |
Advertising: from Minolta, a new marketing campaign focuses on inspiration instead of hardware.(Advertising)(Column) | Business, general | Jane L. Levere |
After a redesign and editorial changes, Rodale Press promotes a New Woman magazine.(Advertising) | Business, general | Jane L. Levere |
A magazine for investors reaches out to Madison Ave. and the public with its first big campaign.(magazine published by Bloomberg L.P., called Bloomberg Personal Finance)(Abstract) | Business, general | Jane L. Levere |
Big-budgeted campaigns for auto racing and golf reach out to spectators and sponsors.(Advertising) | Business, general | Jane L. Levere |
From opening day through the end of the season, baseball hopes to connect with its fans.(Major League Baseball advertising campaign)(Advertising) | Business, general | Jane L. Levere |
From opening day through the end of the season, baseball hopes to connect with its fans.(Major League Baseball spending $25 million for TV advertising)(Abstract) | Business, general | Jane L. Levere |
In the specialized world of technology, two multimillion-dollar quests for more attention.(PC Computing magazine and Red Herring magazine respectively to launch ad campaigns to gain more ads, more brand awareness)(Advertising) | Business, general | Jane L. Levere |
Look out, Bell Atlantic - here come challengers to your dominance of Manhattan's yellow pages.(Advertising)(Statistical Data Included) | Business, general | Jane L. Levere |
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