The New York Times 1999 Jane L. Levere - Abstracts

The New York Times 1999 Jane L. Levere
TitleSubjectAuthors
3 big airlines join others on Priceline.(Company Business and Marketing)Business, generalJane L. Levere
Advertising: from Minolta, a new marketing campaign focuses on inspiration instead of hardware.(Advertising)(Column)Business, generalJane L. Levere
After a redesign and editorial changes, Rodale Press promotes a New Woman magazine.(Advertising)Business, generalJane L. Levere
A magazine for investors reaches out to Madison Ave. and the public with its first big campaign.(magazine published by Bloomberg L.P., called Bloomberg Personal Finance)(Abstract)Business, generalJane L. Levere
Big-budgeted campaigns for auto racing and golf reach out to spectators and sponsors.(Advertising)Business, generalJane L. Levere
From opening day through the end of the season, baseball hopes to connect with its fans.(Major League Baseball advertising campaign)(Advertising)Business, generalJane L. Levere
From opening day through the end of the season, baseball hopes to connect with its fans.(Major League Baseball spending $25 million for TV advertising)(Abstract)Business, generalJane L. Levere
In the specialized world of technology, two multimillion-dollar quests for more attention.(PC Computing magazine and Red Herring magazine respectively to launch ad campaigns to gain more ads, more brand awareness)(Advertising)Business, generalJane L. Levere
Look out, Bell Atlantic - here come challengers to your dominance of Manhattan's yellow pages.(Advertising)(Statistical Data Included)Business, generalJane L. Levere
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