The New York Times 2000 Courtney Kane - Abstracts

The New York Times 2000 Courtney Kane
TitleSubjectAuthors
A magazine intends to grow along with the Internet economy.(new advertising strategy unveiled by The Industry Standard magazine)(Advertising)News, opinion and commentaryCourtney Kane
A new campaign captalizex on some fiendish and funny uses for loose change.(Coinstar)(Advertising)(Statistical Data Included)News, opinion and commentaryCourtney Kane
A new marketing effort tries to raise FT.com's U.S. profile.(Advertising)News, opinion and commentaryCourtney Kane
A new Net device as easy to use as a microwave, but selling it to computer novices is not as simple.(Netpliance Inc.'s i-Opener)(Company Business and Marketing)(Advertising)(Statistical Data Included)News, opinion and commentaryCourtney Kane
How do you sell a skimpy mink bikini? Call Frankie Avalon.(fur maker American Legend launches print ad campaign aimed at younger women, featuring model Frankie Rayder, adding Frankie Avalon in one ad)(Advertising)News, opinion and commentaryCourtney Kane
MasterCard is shifting its efforts to market Hispanics to a new level and another language.(MasterCard International)(Advertising)News, opinion and commentaryCourtney Kane
M&M/Mars concludes, after 46 years, that 'plain' does not do justice to the original M&M's candy.(Advertising)News, opinion and commentaryCourtney Kane
Rival hair-product companies devise campaigns that brush aside the 'bad hair day' image.(Advertising)(Statistical Data Included)News, opinion and commentaryCourtney Kane
Stonyfield Farm tries to change the world and sell some yogurt.(Advertising)News, opinion and commentaryCourtney Kane
The Luxlook Web site shows off its links to 11 top designers.(Luxlook.com's ad campaign)(Advertising)News, opinion and commentaryCourtney Kane
Want to get yourself some opera tickets? Just go down to the soda machine and swipe your card.(e-Port allows customers to order items from Web sites from an Internet-anywhere appliance)(Advertising)News, opinion and commentaryCourtney Kane
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