The New York Times 2000 Patricia Winters Lauro - Abstracts

The New York Times 2000 Patricia Winters Lauro
TitleSubjectAuthors
According to survey, the Democratic and Republican parties have brand-name problems.(Advertising)News, opinion and commentaryPatricia Winters Lauro
A new campaign tries to persuade gun owners to lock up their weapons to save children's lives.(Advertising Council, National Crime Prevention Council campaign)(Advertising)News, opinion and commentaryPatricia Winters Lauro
A very un-Pepsi-like campaign for a new line of fruit drinks.(marketing programs for FruitWorks, Pepsi-Cola Co.'s new line of juice-based noncarbonated drinks to compete for youth marks)(Advertising)News, opinion and commentaryPatricia Winters Lauro
Clairol joins forces with Britney Spears in an effort to sell more shampoo to teenagers.(Advertising)(Statistical Data Included)News, opinion and commentaryPatricia Winters Lauro
Cliff Freeman's campaign for Church's uses the working class and humor to sell chicken.(Cliff Freeman & Partners's off-beat ad campaign for Church's Fried Chicken)(Advertising)News, opinion and commentaryPatricia Winters Lauro
Cocktail hour returns to TV; makers of hard liquor lift a self-imposed ban on ads.(Advertising)News, opinion and commentaryPatricia Winters Lauro
Gillette goes to the extreme with ads featuring Tom Green.(Advertising)News, opinion and commentaryPatricia Winters Lauro
Hail to pre-election marketing campaigns of 2000.(Advertising)(Statistical Data Included)News, opinion and commentaryPatricia Winters Lauro
Interpublic's changing of the guard replaces a senior statesman of advertising with a veteran.(John J. Dooner Jr. to succeed Philip H. Geier Jr. as chief executive of Interpublic Group)(Advertising)News, opinion and commentaryPatricia Winters Lauro
Lincoln Mercury wants its exhibit to redefine luxury.(auto maker's interactive display at U.S. Open tennis tournament)(Advertising)News, opinion and commentaryPatricia Winters Lauro
Red Sky and Nuforia plan to merge ina union of hot, Internet-driven entities.(Red Sky Interactive and Nuforia Inc.)(Advertising)(Statistical Data Included)News, opinion and commentaryPatricia Winters Lauro
Research methods are being developed to help advertisers find out what you really think.(Advertising)News, opinion and commentaryPatricia Winters Lauro
Shocking old brands back to life.(brand names update their acts via advertising)(Advertising)News, opinion and commentaryPatricia Winters Lauro
Teenagers have largely escaped prescription medicine promotional campaigns, until now.(Advertising)News, opinion and commentaryPatricia Winters Lauro
The A.C.L.U. is taking a provocative Madison Avenue route to raise support for its causes.(Advertising)News, opinion and commentaryPatricia Winters Lauro
ThermaSilk commercials enter the big-budget realm of fairy tales, dragons and special effects.(Advertising)News, opinion and commentaryPatricia Winters Lauro
The subject of divorce is becoming more common as another backdrop in campaigns.(Advertising)News, opinion and commentaryPatricia Winters Lauro
What do drinking milk and 'Survivor' have in common?(famed milk mustache ad campaign to feature final four contestants from TV show)(Advertising)News, opinion and commentaryPatricia Winters Lauro
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