| The New York Times 2001 Bernard Stamler |
| Title | Subject | Authors |
|---|
| A company drops a young campaign to more sharply address shifts in the market.(Sybase)(Advertising) | News, opinion and commentary | Bernard Stamler |
| Companies are developing brand messages as a way to inspire loyalty among employees.(Advertising) | News, opinion and commentary | Bernard Stamler |
| Got sticking power? A tagline and a mustache stop a slide in milk consumption.(Advertising) | News, opinion and commentary | Bernard Stamler |
| Headhunters seek the 30-45 age group with a new campaign.(executive recruiting service Spencer Stuart launches ad campaign and Talent Network Web site)(Advertising) | News, opinion and commentary | Bernard Stamler |
| In a wee bit of a stretch, not-so-Irish marketers jump on the St. Patrick's Day bandwagon.(Advertising) | News, opinion and commentary | Bernard Stamler |
| Independent film producers are turning to new kinds of outdoor promotions to fill theaters.(Advertising) | News, opinion and commentary | Bernard Stamler |
| Mixing the offline stalwarts - detergent, cereal, tissue - with online marketing.(Forrester Research report)(Advertising) | News, opinion and commentary | Bernard Stamler |
| Nonprofit groups are trimming their sails to match the winds of public sentiment.(Advertising) | News, opinion and commentary | Bernard Stamler |
| Oracle defies wisdom by using itself to pitch its software products.(Advertising) | News, opinion and commentary | Bernard Stamler |
| Quisp, a cereal and a character from the past, gains new life and new sales through the Internet.(Quaker Oats Co.'s Web site and Internet cartoon)(Advertising) | News, opinion and commentary | Bernard Stamler |
| The Nature Conservancy comes up with a campaign to acquaint the public with its goals.(Advertising)(Statistical Data Included) | News, opinion and commentary | Bernard Stamler |
| The Postal Service, lightening up, sends a thoughtful holiday greeting by way of a TV spot.(Advertising) | News, opinion and commentary | Bernard Stamler |
| The Weather Channel's new campaign aims for viewers who aren't climate 'fanatics'.(Advertising) | News, opinion and commentary | Bernard Stamler |
| Topps uses Mickey Mantle, old-style cards and bubble gum to help sales and celebrate 50 years.(Advertising) | News, opinion and commentary | Bernard Stamler |
| TV spots for women's basketball showcase the beauty and grace of the game and its players.(ads for Women's National Basketball Association)(Advertising) | News, opinion and commentary | Bernard Stamler |
| Using shock to peddle the goods: whether realistic or humorous, advertisers make use of death and dying.(Advertising) | News, opinion and commentary | Bernard Stamler |
| Wooing collegians on campus with, what else, television.(Advertising) | News, opinion and commentary | Bernard Stamler |
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