The New York Times 2001 Patricia Winters Lauro - Abstracts
The New York Times 2001 Patricia Winters Lauro | |||||
Title | Subject | Authors | |||
---|---|---|---|---|---|
After years of selling products, Clairol now hopes to sell its image.(new ad campaign with new slogan, 'A beauty all your own')(Advertising) | News, opinion and commentary | Patricia Winters Lauro | |||
A group of independent agencies help one another compete against the multinational giants.(smaller advertising agencies can help each other win and service accounts that neither could handle alone)(Advertising) | News, opinion and commentary | Patricia Winters Lauro | |||
Trying to sparkle among the hip.(Perrier Group of America)(Advertising)(Statistical Data Included) | News, opinion and commentary | Patricia Winters Lauro | |||
With a campaign promoting a new cola product, Pepsi declares that it's time to smile again.(Pepsi-Cola Co. to introduce Pepsi Twist with a humorous commercial)(Advertising) | News, opinion and commentary | Patricia Winters Lauro |
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