| The Wall Street Journal Western Edition 1998 Rekha Balu |
| Title | Subject | Authors |
|---|
| Battery makers Ralston, Gillette keep ad battle going and going. | Business, general | Rekha Balu |
| Elves lurk behind Nabisco's troubles. | Business, general | Vanessa O'Connell, Rekha Balu |
| Europe is deaf to Snap! Crackle! Pop! | Business, general | Ernest Beck, Rekha Balu |
| Heinz CEO to tie managers's pay to performance to boost efficacy. | Business, general | Rekha Balu |
| How a confection became a trendy fashion accessory. | Business, general | Rekha Balu |
| How a pasta maker used its noodle to whip the giants; AIPC reflects power shift within food industry to private-label firms.(American Italian Pasta Co.)(Abstract) | Business, general | Rekha Balu |
| Is Lands' End's turmoil a ghost of Christmas '98?(mail order retailer Lands' End Inc.)(Abstract) | Business, general | Calmetta Y. Coleman, Rekha Balu |
| Kellogg says profit fell 13% in period; cuts year forecast. | Business, general | Rekha Balu |
| Quaker raises cereal prices and cites product improvements, ingredient costs. | Business, general | Rekha Balu |
| Teamsters reject Anheuser contract once again, but strike is uncertain. | Business, general | Rekha Balu |
| Trans fat: taste buds cry "Yes!" but arteries demur. | Business, general | Rekha Balu |
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