The Wall Street Journal Western Edition 1999 Shelly Branch - Abstracts

The Wall Street Journal Western Edition 1999 Shelly Branch
TitleSubjectAuthors
Campbell's new soup-to-go ads are directed at working women.(Campbell Soup Co.'s new TV ad)(Advertising)Business, generalShelly Branch
Club Med ad campaign to stress family fun at vacation resorts.(Club Mediterranee to launch new ad campaign aimed at American baby-boomers with kids)Business, generalShelly Branch
Irate firms take comparisons to court.(Advertising)Business, generalShelly Branch, Frances A. McMorris
Mondavi: the wine, the firm, and the face.(Robert Mondavi Corp.)(Advertising)(Industry Trend or Event)Business, generalShelly Branch
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