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The Wall Street Journal Western Edition 1999 Wendy Bounds - Abstracts

The Wall Street Journal Western Edition 1999 Wendy Bounds
TitleSubjectAuthors
Hearst creates two magazine groups to better battle TV, other titles for ads.(Abstract)Business, generalWendy Bounds
Jones Apparel to acquire Nine West for stock, cash valued at $885 million.(Abstract)Business, generalWendy Bounds
Magazines seek to demonstrate efficacy of ads.Business, generalWendy Bounds
Newspapers tap ex-Coke guru Zyman.(Newspaper Association of America names former Coca-Cola Co. marketing expert Sergio Zyman to develop new industry marketing strategy)(Advertising)Business, generalWendy Bounds
New York Times to refuse tobacco ads.(Advertising)(Abstract)Business, generalWendy Bounds, Sally Beatty
Self magazine's editor to quit in October.(Rochelle Udell, editor in chief of the Conde Nast Publications Inc. periodical)(Advertising)Business, generalWendy Bounds
Time, Simon Property Group to publish magazine targeted at mall shoppers.(Abstract)Business, generalWendy Bounds, Barbara Martinez
Weider plans revamp, hires 2 from Hachette.(Advertising)(Abstract)Business, generalWendy Bounds
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