The Wall Street Journal Western Edition 2000 Erin White - Abstracts

The Wall Street Journal Western Edition 2000 Erin White
TitleSubjectAuthors
Actors, advertising industry reach strike settlement.(strike by actors represented by Screen Actors Guild and American Federation of Television and Radio Artists, against American Association of Advertising and the Association of National Advertisers)(Accounts)Business, generalErin White, John Lippman
Enlarged United Air faces marketing challenge in deal.(if planned merger with US Airways occurs, the new brand and its ads will have to convince consumers that the merger will benefit them, as well as benefit shareholders)(Advertising)Business, generalKathryn Kranhold, Erin White
Magazine seeks staying power on the Net.(Business 2.0)(Advertising)Business, generalErin White
Newspaper firms face drop in retail ads.(Advertising)Business, generalErin White
OnMoney.com ads to have local flavor.(Advertising)Business, generalErin White
Political crisis? Or ad fodder?(advertisers use Florida election fiasco in campaigns)(Advertising)Business, generalErin White, Suzanne Vranica
Southern Living gets northern publisher.(new publisher, Time Inc., is based in New York City, but magazine's editorial operations to remain in Birmingham, Alabama)(Advertising)Business, generalErin White
Talbots to target non-Super Bowl crowd.(Advertising)Business, generalErin White
When there's more to an ad than meets the eye.('sensory' marketing via the nose)(Advertising)Business, generalErin White, Sarah Ellison
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