The Wall Street Journal Western Edition 2000 Matthew Rose - Abstracts
| The Wall Street Journal Western Edition 2000 Matthew Rose | |||||
| Title | Subject | Authors | |||
|---|---|---|---|---|---|
| As it nears its 75th anniversary, New Yorker intensifies marketing.(Advertising)(Statistical Data Included) | Business, general | Matthew Rose | |||
| Magazines brace for cigarette ad pullout.(by Phillip Morris Cos.)(Advertising) | Business, general | Matthew Rose | |||
| Multimedia ad packages may be offered.(from AOL Time Warner)(Advertising) | Business, general | Kathryn Kranhold, Matthew Rose | |||
| New gizmos alert marketers when ads pique a consumer's interest; codes, scanning devices track moves of magazine readers, TV viewers to Web sites.(Product Development) | Business, general | Kathryn Kranhold, Matthew Rose | |||
| TV Guide reduces its circulation by 8%.(Advertising)(Statistical Data Included) | Business, general | Matthew Rose | |||
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