The Wall Street Journal Western Edition 2000 Vanessa O'Connell - Abstracts

The Wall Street Journal Western Edition 2000 Vanessa O'Connell
TitleSubjectAuthors
Agencies ask, 'whose Sock Puppet is it anyway?' With compensation shrinking, ad shops assert ownership over their cute creations.(Advertising)Business, generalSuzanne Vranica, Vanessa O'Connell
A 'gray' agency's new chiefs seek color.(D'Arcy, Masius, Benton & Bowles)(Advertising)(Statistical Data Included)Business, generalVanessa O'Connell
Amazon.com and True North part ways.(True North Communications' FCB San Francisco declines to take part in Amazon's review)(Advertising)Business, generalNick Wingfield, Vanessa O'Connell
Omnicom CEO breaks advertising mold.(Advertising)Business, generalVanessa O'Connell
True North's Chrysler loss gives peek at profit margins.(True North Communications)(Advertising)(Statistical Data Included)Business, generalSarah Ellison, Vanessa O'Connell
What to do with a brand gone bland?(efforts by brands such as Zenith, Lacoste sportswear, Denny's restaurant chain, Philips Electronics)(Advertising)Business, generalSuzanne Vranica, Vanessa O'Connell
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