The Wall Street Journal Western Edition 2003 Brian Steinberg - Abstracts

The Wall Street Journal Western Edition 2003 Brian Steinberg
TitleSubjectAuthors
Ad industry converges on Big Easy; war, economy cast pall over annual convention; trying to stay sanguine.(American Association of Advertising Agencies meets in New Orleans)(Advertising)Business, generalBrian Steinberg
Hard campaigners: some firms shrug off war, start spiffy ads; car makers, travel industry and PepsiCo make plans; a consultant urges action.Business, generalBrian Steinberg, Joseph White
Name game: TNN to be Spike TV; Viacom channel hopes for broad appeal to men; a 'Stripperella' cartoon.(TNN: The National Network)(Advertising)Business, generalJoe Flint, Brian Steinberg
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