| USA Today 2001 Theresa Howard |
| Title | Subject | Authors |
|---|
| 7Up quenches thirst for likable ads. | News, opinion and commentary | Theresa Howard |
| Ads play well, but eToys still suffering. | News, opinion and commentary | Theresa Howard |
| AFLAC duck gives wings to insurer's name recognition. | News, opinion and commentary | Theresa Howard |
| BBDO may create up to 24 ads for Super Bowl. | News, opinion and commentary | Theresa Howard |
| Big studios bank on Super Bowl spots for blockbuster buzz. | News, opinion and commentary | Theresa Howard |
| BK aims to cook up winning ads.(Burger King's latest TV advertisements)(Abstract)(Brief Article) | News, opinion and commentary | Theresa Howard |
| Bottled water gets a health booster. | News, opinion and commentary | Theresa Howard |
| Burger King adopts animal-treatment standards. | News, opinion and commentary | Theresa Howard |
| Candy bar breaks crispy new ground. | News, opinion and commentary | Theresa Howard |
| Coca-Cola hopes taking new path leads to success. | News, opinion and commentary | Theresa Howard |
| Color me popular: marketers shape up packaging. | News, opinion and commentary | Theresa Howard |
| Competitive companies put a premium on juice customers. | News, opinion and commentary | Theresa Howard |
| Consumers support formerly taboo TV ads. | News, opinion and commentary | Theresa Howard |
| Credit cards hope the next voice you hear says 'Choose me!'. | News, opinion and commentary | Theresa Howard |
| Discover goes for funny bone. | News, opinion and commentary | Theresa Howard |
| E-Trade bets clicks-and-mortar store will help build brand. | News, opinion and commentary | Theresa Howard |
| Freebies take on brash new form. | News, opinion and commentary | Theresa Howard |
| Increasing ad budgets pays off for marketers. | News, opinion and commentary | Theresa Howard |
| Jordan leaps onto Palm of your hand.(Palm Corp., ad contract with Michael Jordan)(Abstract)(Brief Article) | News, opinion and commentary | Theresa Howard |
| Kodak changes focus to link its traditional, digital services. | News, opinion and commentary | Theresa Howard |
| Lipton lightens up with wacky campaign. | News, opinion and commentary | Theresa Howard |
| McDonald's says mad cow case 'stopped cold'. | News, opinion and commentary | Theresa Howard |
| Media buyers take it slow, monitor ads' suitability.(Television advertising resumes after the terrorist attacks)(Brief Article)(Statistical Data Included) | News, opinion and commentary | Theresa Howard |
| No-frills hotels angle for more guests as budgets get tighter. | News, opinion and commentary | Theresa Howard |
| P&G to roll out its trade secret marketing unit. | News, opinion and commentary | Theresa Howard |
| Procter & Gamble, Coca-Cola to blend juice, snack brands. | News, opinion and commentary | Theresa Howard |
| Sara Lee to harvest Earthgrains for $1.7B. | News, opinion and commentary | Theresa Howard |
| Suzuki packs humor into ads for SUV. | News, opinion and commentary | Theresa Howard |
| Target ads hit right note by mixing music, color. | News, opinion and commentary | Theresa Howard |
| 'Ted' tells a tale of success for Monster.com ad campaign. | News, opinion and commentary | Theresa Howard |
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