| California Management Review 2004 |
| Title | Subject | Authors |
|---|
| Adding value through accounting signals. | Business, general | Wallace, Wanda A. |
| Advance selling for services. | Business, general | Shugan, Steven M., Xie, Jinhong |
| Choosing equity stakes in technology-sourcing relationships: an integrative framework. | Business, general | Kale, Prashant, Puranam, Phanish |
| Collaborating with activists: how Starbucks works with NGOs.(Global Exchang's market war, governmental organizations)(Global Exchange and Starbucks) | Business, general | Argenti, Paul A. |
| Corporate reputations: should you compete on yours? | Business, general | Dowling, Grahame R. |
| Doing better at doing good: when, why, and how consumers respond to corporate social initiatives. | Business, general | Bhattacharya, C. B., Sen, Sankar |
| E-enabled closed-loop supply chains. | Business, general | Nunen, Jo A.E.E. van, Zuidwijk, Rob A. |
| Guidelines for social return on investment.(financial management standards) | Business, general | Lingane, Alison, Olsen, Sara |
| Leveraging the corporate brand. | Business, general | Aaker, David A. |
| Managing responsibility: what can be learned from the quality movement? | Business, general | Waddock, Sandra, Bodwell, Charles |
| Meeting the closed-loop challenge: the case of remanufacturing. | Business, general | Peattie, Ken, Seitz, Margarete A. |
| Object-orientation: a tool for enterprise design. | Business, general | Zinkhan, George M., Watson, Richard T., Pitt, Leyland F. |
| Product modularity and the design of closed-loop supply chains. | Business, general | Krikke, Harold, Blanc, Ieke Ie, Velde, Steef van de |
| Pushing scientists into the marketplace: promoting science entrepreneurship. | Business, general | Lehrer, Mark, Asakawa, Kazuhiro |
| Reverse supply chains for commercial returns. | Business, general | Souza, Gilvan C., Blackburn, Joseph D., Wassenhove, Luk N. Van, Guide, V. Daniel R., Jr. |
| Social alliances: company/nonprofit collaboration. | Business, general | Berger, Ida E., Cunningham, Peggy H., Drumwright, Minette E. |
| Socially responsible pricing: lessons from the pricing of AIDS drugs in developing countries. | Business, general | Smith, N. Craig, Vachani, Sushil |
| Stealth marketing: how to reach consumers surreptitiously. | Business, general | Kaikati, Jack G., Kaikati, Andrew M. |
| Strategic management of product recovery. | Business, general | Toffel, Michael W. |
| Strategic use of secondary market for retail consumer goods. | Business, general | Tibben-Lembke, Ronald S. |
| Supply loops and their constraints: the industrial ecology of recycling and reuse. | Business, general | Jackson, Tim, Geyer, Roland |
| The three faces of consumer promotions. | Business, general | Raghubir, Priya, Inman, J. Jeffrey, Grande, Hans |
| Thinking outside 'the box': designing a packaging take-back system. | Business, general | Matthews, H. Scott |
| Turning around runaway information technology projects. | Business, general | Dexter, Albert S., Iacovou, Charalambos L. |
| Understanding customer choices in e-financial services. | Business, general | Verman, Rohit, Iqbal, Zafar, Plaschka, Gerhard |
| Valuing the cause marketing relationship. | Business, general | Rangan, V. Kasturi, Gourville, John T. |
| What matters most: corporate values and social responsibility. | Business, general | Hollender, Jeffrey |
| Why is property right protection lacking in China? An institutional explanation. | Business, general | Li, Shaomin |
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