Industrial Marketing Management 1988 - Abstracts

Industrial Marketing Management 1988
TitleSubjectAuthors
Achieving an advantage with countertrade.Business, internationalReisman, Arnold, Fuh, Duu-Cheng, Li, Gang
Auditing your customer service activities.Business, internationalCoppett, John I.
Buying influences and perceptions of transportation services.Business, internationalMartin, James H., Daley, James M., Burdg, Henry B.
Control vs. resources in channel design: distribution differences in one industry.Business, internationalCespedes, Frank V.
Coupling quality assurance programs to marketing.Business, internationalKohoutek, Henry J.
Developing market responsiveness throughout your company.Business, internationalMasiello, Thomas
Distributor image and marketing strategy.Business, internationalPanitz, Eric
Effectiveness of branding a commodity product.Business, internationalSinclair, Steven A., Seward, Kevin E.
Evaluating the effects of advertising and sales promotion campaigns.Business, internationalPark, C. Whan, Roth, Martin S., Jacques, Philip F.
Five types of industrial sales jobs.Business, internationalMoncrief, William C.
Growth strategies and performance in electronics companies.Business, internationalBoag, David A., Dastmalchian, Ali
How buyers handle conflicts. (survey of National Association of Purchasing Management members)Business, internationalDay, Ralph L., Michaels, Ronald E., Perdue, Barbara C.
How marketers evaluate price sensitivity.Business, internationalMorris, Michael H., Joyce, Mary L.
How to determine the composition and influence of a buying center.Business, internationalMattson, Melvin R.
Identify and fulfill customer service expectations.Business, internationalPowers, Thomas L.
Improving marketing with DRP. (Distribution Resource Planning)Business, internationalTinsley, Dillard B., Ormsby, Joseph G.
Improving postpurchase satisfaction in industrial distribution channels.Business, internationalWithey, John J.
Industrial supplier-buyer negotiations.Business, internationalDion, Paul A., Banting, Peter M.
Marketing's role in product and service quality.Business, internationalCravens, David W., Lamb, Charles W., Jr., Holland, Charles W., Moncrief, William C., III
Measuring industrial competitiveness.Business, internationalOral, Muhittin, Reisman, Arnold
Measuring multiple buying influences.Business, internationalKohli, Ajay K., Zaltman, Gerald
Negotiating with firms in developing countries: two case studies.Business, internationalGhauri, Pervez N.
New product success & failure: three case studies.Business, internationalDavis, John Stephen
Obstacles to JIT procurement. (just-in-time)Business, internationalGiunipero, Larry C., O'Neal, Charles
Predevelopment activities determine new product success.Business, internationalCooper, Robert G.
Product publicity: low cost and high credibility.Business, internationalWilliams, E. Cameron
Qualifying sales leads: the tight and loose approaches.Business, internationalJolson, Marvin A.
Selecting on industrial advertising agency.Business, internationalHarvey, Michael G., Rupert, J. Paul Dr.
Successfully using telemarketing in industrial sales.Business, internationalVredenburg, Harrie, Marshall, Judith J.
Testing acceptance of a new industrial service.Business, internationalBrodie, Roderick J., Woodside, Arch G., Sanderson, R. Hedley
The performance of industrial and consumer product managers.Business, internationalDawes, P.L., Patterson, P.G.
The role of change agents in new product adoption: a case study.Business, internationalHarrer, B.J., Weijo, R.O., Hattrup, M.P.
The role of entrepreneurship in industrial marketing activities.Business, internationalMorris, Michael H., Davis, Duane L., Ewing, Jane
Using price discounts for a competitive advantage.Business, internationalDay, George S., Ryans, Adrian B.
Utilizing expert database services.Business, internationalBolfing, Claire P., Schmidt, Sandra L.
Working with a unique distribution channel: contractor-dealers.Business, internationalMagrath, Allan J., Hardy, Kenneth G.
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