Industrial Marketing Management 1988 - Abstracts
Industrial Marketing Management 1988 | |||||
Title | Subject | Authors | |||
---|---|---|---|---|---|
Achieving an advantage with countertrade. | Business, international | Reisman, Arnold, Fuh, Duu-Cheng, Li, Gang | |||
Auditing your customer service activities. | Business, international | Coppett, John I. | |||
Buying influences and perceptions of transportation services. | Business, international | Martin, James H., Daley, James M., Burdg, Henry B. | |||
Control vs. resources in channel design: distribution differences in one industry. | Business, international | Cespedes, Frank V. | |||
Coupling quality assurance programs to marketing. | Business, international | Kohoutek, Henry J. | |||
Developing market responsiveness throughout your company. | Business, international | Masiello, Thomas | |||
Distributor image and marketing strategy. | Business, international | Panitz, Eric | |||
Effectiveness of branding a commodity product. | Business, international | Sinclair, Steven A., Seward, Kevin E. | |||
Evaluating the effects of advertising and sales promotion campaigns. | Business, international | Park, C. Whan, Roth, Martin S., Jacques, Philip F. | |||
Five types of industrial sales jobs. | Business, international | Moncrief, William C. | |||
Growth strategies and performance in electronics companies. | Business, international | Boag, David A., Dastmalchian, Ali | |||
How buyers handle conflicts. (survey of National Association of Purchasing Management members) | Business, international | Day, Ralph L., Michaels, Ronald E., Perdue, Barbara C. | |||
How marketers evaluate price sensitivity. | Business, international | Morris, Michael H., Joyce, Mary L. | |||
How to determine the composition and influence of a buying center. | Business, international | Mattson, Melvin R. | |||
Identify and fulfill customer service expectations. | Business, international | Powers, Thomas L. | |||
Improving marketing with DRP. (Distribution Resource Planning) | Business, international | Tinsley, Dillard B., Ormsby, Joseph G. | |||
Improving postpurchase satisfaction in industrial distribution channels. | Business, international | Withey, John J. | |||
Industrial supplier-buyer negotiations. | Business, international | Dion, Paul A., Banting, Peter M. | |||
Marketing's role in product and service quality. | Business, international | Cravens, David W., Lamb, Charles W., Jr., Holland, Charles W., Moncrief, William C., III | |||
Measuring industrial competitiveness. | Business, international | Oral, Muhittin, Reisman, Arnold | |||
Measuring multiple buying influences. | Business, international | Kohli, Ajay K., Zaltman, Gerald | |||
Negotiating with firms in developing countries: two case studies. | Business, international | Ghauri, Pervez N. | |||
New product success & failure: three case studies. | Business, international | Davis, John Stephen | |||
Obstacles to JIT procurement. (just-in-time) | Business, international | Giunipero, Larry C., O'Neal, Charles | |||
Predevelopment activities determine new product success. | Business, international | Cooper, Robert G. | |||
Product publicity: low cost and high credibility. | Business, international | Williams, E. Cameron | |||
Qualifying sales leads: the tight and loose approaches. | Business, international | Jolson, Marvin A. | |||
Selecting on industrial advertising agency. | Business, international | Harvey, Michael G., Rupert, J. Paul Dr. | |||
Successfully using telemarketing in industrial sales. | Business, international | Vredenburg, Harrie, Marshall, Judith J. | |||
Testing acceptance of a new industrial service. | Business, international | Brodie, Roderick J., Woodside, Arch G., Sanderson, R. Hedley | |||
The performance of industrial and consumer product managers. | Business, international | Dawes, P.L., Patterson, P.G. | |||
The role of change agents in new product adoption: a case study. | Business, international | Harrer, B.J., Weijo, R.O., Hattrup, M.P. | |||
The role of entrepreneurship in industrial marketing activities. | Business, international | Morris, Michael H., Davis, Duane L., Ewing, Jane | |||
Using price discounts for a competitive advantage. | Business, international | Day, George S., Ryans, Adrian B. | |||
Utilizing expert database services. | Business, international | Bolfing, Claire P., Schmidt, Sandra L. | |||
Working with a unique distribution channel: contractor-dealers. | Business, international | Magrath, Allan J., Hardy, Kenneth G. |
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