Industrial Marketing Management 1993 - Abstracts
Industrial Marketing Management 1993 | |||||
Title | Subject | Authors | |||
---|---|---|---|---|---|
Analyzing the potential of a new market. (includes appendices) | Business, international | Evans, Richard H. | |||
Brand-naming industrial products. | Business, international | Shipley, David, Howard, Paul | |||
Countertrade practices in Japan. | Business, international | Palia, Aspy P. | |||
Expert systems in industrial marketing. (includes appendix) | Business, international | Mentzer, John T., Gandhi, Nimish | |||
Global make-or-buy decisions. | Business, international | Hibbert, E.P. | |||
How organizational buyers reduce risk. | Business, international | LaTour, Michael S., Henthorne, Tony L., Williams, Alvin J. | |||
How U.S.-based companies manage sales in foreign countries. | Business, international | Hill, John S., Allaway, Arthur W. | |||
Humor in American, British, and German ads. | Business, international | McCullough, Lynette S., Taylor, Robert K. | |||
Market segmentation practices of industrial markets. | Business, international | Abratt, Russell | |||
New-product success in the chemical industry. | Business, international | Cooper, Robert G., Kleinschmidt, Elko J. | |||
Perceived value approach to pricing. | Business, international | Kortge, G. Dean, Okonkwo, Patrick A. | |||
Product liability cost as a marketing tool. | Business, international | Lackman, Conway, Lanasa, John | |||
Put work and play into marketing. (includes appendices) | Business, international | Anderson, Joseph V. | |||
Shortcomings of sales training programs. | Business, international | Honeycutt, Earl D., Jr., Ingram, Thomas N., Howe, Vince | |||
Systems selling in the aircraft industry. | Business, international | Paliwoda, Stanley J., Bonaccorsi, Andrea J. | |||
The do's and don'ts of sales forecasting. | Business, international | Herbig, Paul A., Milewicz, John, Golden, James E. | |||
The implementation of relationship marketing in commercial banking. | Business, international | Ricard, Line, Filiatrault, Pierre, Perrien, Jean | |||
When to bundle or unbundle products. | Business, international | Paun, Dorothy | |||
Where industrial sales training is weak. | Business, international | Puri, S. Joe |
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