International Journal of Advertising 1983 - Abstracts
| International Journal of Advertising 1983 | |||||
| Title | Subject | Authors | |||
|---|---|---|---|---|---|
| Advertising's Sales Effect Can Be Measured and Evaluated Very Well. | Business, international | Simon, J.L. | |||
| Advertising Taxation Is Here to Stay - and Fight. | Business, international | Boddewyn, J.J. | |||
| Forecasting Advertising Expenditures. | Business, international | Sturgess, B.T., Wilson, N. | |||
| Mass Advertising in a Developing Country: The Case of Morocco. | Business, international | Amine, L.S., Cavusgil, S.T. | |||
| Research Quality: Science and Art. | Business, international | Channon, C. | |||
| Retailer Advertising and Retail Advertising in the U.K. | Business, international | Fulop, C. | |||
| Theory and the Evaluation of Advertising. | Business, international | McDonald, C. | |||
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