| International Journal of Advertising 1992 |
| Title | Subject | Authors |
|---|
| A comparison of audiences at selected Hallmark events in the United States. | Business, international | Nicholls, J.A.F., Laskey, Henry A., Roslow, Sydney |
| Advertising effectiveness research: a survey of agencies, clients and conflicts. | Business, international | Martin, E., Flandin, M.P., Simkin, L.P. |
| Changes in concentration of advertising expenditures among the leading national advertisers in the United States 1970-1988: a note. | Business, international | Yu, Chow-Ming Joseph, Yi, Chull-Young |
| Cigarette advertising and consumption in the United States: 1961-1990. | Business, international | Wilcox, Gary B., Vacker, Barry |
| Courting women using sports marketing: a content analysis of the US Open. | Business, international | Shani, David, Sandler, Dennis M., Long, Mary M. |
| Differences in attitudes toward TV advertising: VCR usage as a moderator. (television; video cassette recorder) | Business, international | Lumpkin, James R., Lee, Seonsu |
| Explaining innovative behaviour: uniqueness-seeking and sensation-seeking. | Business, international | Burns, David J., Krampf, Robert F. |
| Fear appeals: segmentation is the way to go. | Business, international | Quinn, Valerie, Meenaghan, Tony, Brannick, Teresa |
| Females' attitudes toward the portrayal of women in advertising: a Canadian study. | Business, international | DeYoung, Susan, Crane, F.G. |
| Information content of advertising in the United States, Japan, South Korea, and the People's Republic of China. | Business, international | Jacobs, Laurence W., Keown, Charles F., Schmidt, Richard W., Ghymn, Kyung-Il |
| Marginal life after 49: a preliminary study of the portrayal of older people in Canadian consumer magazine advertising. | Business, international | Zhou, Nan, Chen, Mervin Y.T. |
| Measuring the effectiveness of retail window display as an element of the marketing mix. | Business, international | Edwards, Su, Shackley, Myra |
| Motivations for Australian expenditure on sponsorship - an analysis. | Business, international | Scott, D.R., Suchard, Hazel T. |
| The corporate (sports) sponsor. | Business, international | Marshall, D.W., Cook, G. |
| The importance of inner/other-directed personality factors upon innovative product acceptance. | Business, international | Macdonald, Colin G.R., Jacobs, Laurence W. |
| The marketing of a professional service: opticians. | Business, international | Fulop, Christina, Warren, Kevin |
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