International Journal of Advertising 1996 - Abstracts
| International Journal of Advertising 1996 | |||||
| Title | Subject | Authors | |||
|---|---|---|---|---|---|
| A reply to Points of view. (response to article by Winston Fletcher in this issue, p. 175) | Business, international | Ambler, Tim, Vakratsas, Demetrios | |||
| Points of view: he who can does? (gap between academics and practitioners of advertising) | Business, international | Fletcher, Winston | |||
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