| International Journal of Advertising 1998 |
| Title | Subject | Authors |
|---|
| Advertising into the next millennium. | Business, international | Ranchhod, Ashok |
| Advertising in Ukraine: cultural perspectives. | Business, international | vonDorn, Jean Grow, Akimova, Irina |
| Africa & The Middle East -- focus on the smaller adspend regions. | Business, international | |
| A report on the MAX project. | Business, international | Donahue, Mike |
| Asian adspend: a review of its development & future prospects. | Business, international | |
| Beyond sophistication: dimensions of advertising literacy. | Business, international | O'Donohoe, Stephanie, Tynan, Caroline |
| Brands as symbolic resources for the construction of identity. | Business, international | Elliott, Richard, Wattanasuwan, Kritsadarat |
| Exploring a new typology of advertising appeals: basic, versus social, emotional advertising in a global setting. | Business, international | Huang, Ming-Hui |
| Measuring integration: an assessment of the quality of integrated marketing communications. | Business, international | Pickton, David, Hartley, Bob |
| Myths about the mind: time to end some popular beliefs about how advertising works. | Business, international | Ambler, Tim |
| Perceptions of the media in three different cultures: the US, Australia & Taiwan. | Business, international | Chen, Henry C.K., Allmon, Dean |
| Sales and promotion practices of consumer goods companies in an advanced developing country. | Business, international | Kaynak, Erdener, Kucukemiroglu, Orsay, Ozturk, Sevgu Ayse |
| Shame, guilt & responses to non-profit & public sector ads. | Business, international | Bennett, Roger |
| The A, B, Cs of advertising management: perceptions and practices of managers in Chile, Japan & the United States. | Business, international | Griffin, Tom, McArthur, David, Yamaki, Toshio, Hidalgo, Pedro |
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