| International Journal of Advertising 1999 |
| Title | Subject | Authors |
|---|
| Advertiser risk-orientation & the opinions & practices of advertising managers. | Business, international | Sargeant, Adrian, West, Douglas, Miciak, Alan |
| Can tracking studies tell lies? | Business, international | Heath, Robert |
| Content dimensions of Web advertising: a cross-national comparison. | Business, international | Ju-Pak, Kuen-Hee |
| Does accent matter in international television advertisements? | Business, international | Birch, Dawn, McPhail, Janelle |
| Effects of tobacco advertising restrictions: weak responses to strong measures? | Business, international | Hoek, Janet |
| Exhibitor commitment & the evaluation of exhibition activities. | Business, international | Blythe, Jim |
| How campaign tracking studies & econometric modelling can undervalue advertising benefits. | Business, international | Smith, Alan |
| Orientations to TV advertising among adolescents & children in the US & Japan. | Business, international | Sherry, John, Greenberg, Bradley, Tokinoya, Hiroshi |
| Perceptions of integrated marketing communications among marketers & ad agency executives in New Zealand. | Business, international | Eagle, Lynne, Kitchen, Philip, Hyde, Ken, Fourie, Wilna, Padisetti, Mani |
| Re-interpreting the effect of an advertising ban on cigarette smoking. | Business, international | Tremblay, Carol Horton, Tremblay, Victor J. |
| The Emperor's old clothes: a rejoinder.(brand named products and consumer attitudes about them) | Business, international | Ehrenberg, Andrew |
| The influence of advertising on the pattern of food consumption in the UK. | Business, international | Duffy, Martyn |
| Top advertisers & product categories in markets worldwide. | Business, international | |
| What can advertising really do for brands? | Business, international | White, Roderick |
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