| International Journal of Advertising 2001 |
| Title | Subject | Authors |
|---|
| A cross-cultural assessment of the advertising agency selection process: an empirical test in Korea and New Zealand. | Business, international | Woonbong Na, Marshall, Roger |
| A cross-cultural study of the persuasive effect of fear appeal messages in cigarette advertising: China and Canada.(Statistical Data Included) | Business, international | Laroche, Michel, Toffoli, Roy, Zhang Quihong, Pons, Frank |
| Advertising effect on primary demand: a cointegration approach.(Statistical Data Included) | Business, international | Cagaliere, G., Tassinari, G. |
| Advertising productivity: developing an agenda for research. | Business, international | Kim, John, Bhargava, Mukesh, Ramaswami, Sridhar |
| Agency-client chemistry: demographic and psychographic influences. | Business, international | Ewing, Michael T., Pinto, Tanya M., Soutar, Geoffrey N. |
| An examination of the relationship among consumer lifestyles, ethnocentrism, knowledge structures, attitudes and behavioural tendences: a comparative study in two CIS states.(Commonwealth of Independent States)(Statistical Data Included) | Business, international | Kaynak, Erdener, Kara, Ali |
| Attitudes of US doctors and dentists towards advertising: a comparative study.(Statistical Data Included) | Business, international | Yavas, Ugur, Riecken, Glen |
| Audience attitudes towards brand (product) placement: Singapore and the United States.(advertising) | Business, international | Karrh, James A., Frith, Katherine Toland, Callison, Coy |
| Beer brand advertising and market share in the United States: 1977 to 1998. | Business, international | Wilcox, Gary B. |
| Corporate social responsibility and cause-related marketing: an overview. | Business, international | Bronn, Peggy Simcic, Vrioni, Albana Belliu |
| Country-of-origin evaluations: Hong Kong consumers' perception of foreign products after the Chinese takeover of 1997. | Business, international | Kaynak, Erdener, Kucukemiroglu, Orsay |
| Direct marketing: a comparison of Hispanic and non-Hispanic perspectives. | Business, international | Korgaonkar, Pradeep, Karson, Eric, Lund, Daulatram |
| Do advertising bans work? An international comparison.(Statistical Data Included) | Business, international | Nelson, J. P., Young, D. J. |
| Effects of violence and brand familiarity on responses to televisions commercials.(Statistical Data Included) | Business, international | Shen, Fuyuan |
| European adspend trends in 2001. | Business, international | |
| Firm-based market structure analysis using competitive advertising responses. | Business, international | Hahn, Minhi, Ahn, Sung-ah, Shin, Changhoon, Park, Sang-June |
| Informing and transforming on the web: an empirical study of response to banner ads for functional and expressive products. | Business, international | Dahlen, Micael, Bergendahl, Jonas |
| Integrated marketing communications and the language of marketing development. | Business, international | Cornelissen, Joep P. |
| Integrated marketing communications in the Australian and New Zealand wine industry. | Business, international | Reid, Mike, Johnson, Trent, Ratcliffe, Mike, Skrip, Kari, Wilson, James (Agriculturist) |
| Is television advertising good for children? Areas of concern and policy implications. | Business, international | Bandyopadhyay, Subir, Kindra, Gurprit, Sharp, Lavinia |
| Long-term trends in the European advertising market.(Industry Overview)(Statistical Data Included) | Business, international | |
| Model-based development and testing of advertising messages: a comparative study of two campaign proposals based on the MECCAS model and a conventional approach.(Means-End Conceptualization of the Components of Advertising Strategy)(Statistical Data Included) | Business, international | Bech-Larsen, Tino |
| Perceptions of IMC and organisational change among agencies in South Africa.(Integratied Marketing Communications)(Statistical Data Included) | Business, international | Kallmeyer, Janice, Bratt, Russell |
| The organization of external communication disciplines: an integrative framework of dimensions and determinants. | Business, international | Cornelissen, Joep P., Lock, Andrew R., Gardner, Hanne |
| The outlook for 2001.(advertising industry)(Industry Overview) | Business, international | |
| The sorcerer's apprentice? Alchemy, seduction and confusion in modern marketing. | Business, international | Newman, Karin |
| The use of humour in television advertising: revisiting the US-UK comparison.(Statistical Data Included) | Business, international | Toncar, Mark F. |
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