| International Journal of Advertising 2003 |
| Title | Subject | Authors |
|---|
| A 50-year longitudinal study of changes in the content and form of food advertising in New Zealand magazines. | Business, international | Fay, Michael |
| Allocation model: a tool to develop effective media plans for Turkey. | Business, international | Tektas, Arzu, Alakavuk, Elif Deniz |
| An Asian perspective of offensive advertising on the web. | Business, international | Prendergast, Gerard, Huang Chia Hwa |
| An international review of sponsorship research: extension and update. | Business, international | Walliser, Bjorn |
| A reply to the comment of Franke and Andrews on 'the economics of tobacco advertising: spending, demand and the effects of bans'. | Business, international | Lancaster, Kent M., Lancaster, Alyse R. |
| Building foreign brand personalities in Russia the moderating effect of consumer ethnocentrism. | Business, international | Supphellen, Magne, Gronhaug, Kjell |
| Can recipients of sales flyers be segmented? | Business, international | Schmidt, Marcus, Bjerre, Mogens |
| Comment on 'the economics of tobacco advertising: spending, demand, and the effects of bans'. | Business, international | Andrews, Rick L., Franke, George R. |
| Communicating with American consumers in the post 9/11 climate: an empirical investigation of consumer ethnocentrism in the United States. | Business, international | Wei-Na Lee, Ji-Young Hong, Se-Jin Lee |
| Consumer power an privacy: the chaning nature of CRM.(customer relationship management) | Business, international | Fletcher, Keith |
| Convergence and divergence in consumer behavior: implications for global advertising. | Business, international | De Mooij, Marieke |
| Dose food advertising influence children's food choices? A critical review of some of the recent literature. | Business, international | Young, Brain |
| How divergent beliefs cause account team conflict. | Business, international | Hackley, Chris |
| Humour effect on memory and attitude: moderating role of product involvement. | Business, international | Hwiman Chung, Xinshu Zhao |
| IMC-performance relationship: further insight and evidence from the Australian marketplace. | Business, international | Reid, Mike |
| Interactive integrated marketing communication: combining the power of IMC, the new media and database marketing.(integrated marketing communication) | Business, international | Schultz, Don E., Peltier, James W., Scibrowsky, John A. |
| Product placement in movies: a comparison of Chinese and American consumers' attitudes. | Business, international | McKechnie, Sally A., Jia Zhou |
| Reframing replicative research in advertising. | Business, international | Berthon, Pierre, Pitt, Leyland, Ewing, Mike, Berthon, Jean Paul |
| The development of mass media in Asia-Pacific. | Business, international | Green, Andrew |
| The development of mass media in Asia-Pacific.(Excerpt) | Business, international | Green, Andrew |
| The economics of tobacco advertising: spending, demand, and the effects of bans. | Business, international | Lancaster, Kent M., Lancaster, Alyse R. |
| Web banner ads in online newspapers: a cross-national comparison of India and Korea. | Business, international | Pashupati, Kartik, Jeng Hoon Lee |
| Within-country diversity: is it the key to South Africa's prosperity in a changing world? | Business, international | Burgess, Steven Michael |
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