International Journal of Market Research 2005 - Abstracts
| International Journal of Market Research 2005 | |||||
| Title | Subject | Authors | |||
|---|---|---|---|---|---|
| An empirical comparison of methods to measure willingness to pay by examining the hypothetical bias. | Business, international | Backhaus, Klaus, Wilken, Robert, Voeth, Markus, Sichtmann, Christina | |||
| Can we learn together?(market learning involving consumers) | Business, international | Baker, Susan, Roberts, Deborah, Walker, David | |||
| Cluster sampling: a false economy? | Business, international | Zelin, Andrew, Stubbs, Roger | |||
| Comparing data from online and face-to-face surveys. | Business, international | Bremer, John, Terhanian, George, Smith, Kate, Duffy, Bobby | |||
| Experimental methods in market research. | Business, international | Ryals, Lynette, Wilson, Hugh | |||
| Global socio-economic levels.(TGI Global Socio-Economic Levels) | Business, international | Wicken, Geoff, Staveren, Martin van, Dinning, Andrea | |||
| 'Hidden' opportunities and benefits using web-based business-to-business surveys. | Business, international | Grant, David B., Teller, Christoph, Teller, Wolfgang | |||
| Identifying the influence of product design and usage situation on consumer choice. | Business, international | Fuente, Jaime Romero de la, Guillen, Maria Jesus Yague | |||
| Impact of personal orientation on luxury-brand purchase value. | Business, international | Tsai, Shu-pei | |||
| Knowledge uncertainty paradox or paradigm? | Business, international | Palmer, Roger | |||
| Maintaining research standards. | Business, international | Philips, Adam | |||
| Measuring the hidden power of emotive advertising. | Business, international | Heath, Robert, Hyder, Pam | |||
| The development of a segmentation of the baby milk market. | Business, international | Hindmarch, Julie, Wells, Chrissie, Price, Fidelma | |||
| The effect of covering letter personalization in mail surveys. | Business, international | Gendall, Philip | |||
| The influence of media on advertising effectiveness. | Business, international | Breivik, Einar, Nysveen, Herbjorn | |||
| The mind versus market share guide to brand equity. | Business, international | Nancarrow, Clive, Tinson, Julie, Baker, Colin | |||
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