| International Journal of Market Research 2008 |
| Title | Subject | Authors |
|---|
| Do data characteristics change according to the number of scale points used? An experiment using 5-point, 7-point and 10-point scales.(Report) | Business, international | Dawkes, John |
| Facebook: the future of networking with customers.(Viewpoint) | Business, international | Poynter, Ray |
| Fifty years using the wrong model of advertising.(Report) | Business, international | Heath, Robert, Feldwick, Paul |
| Food for thought.(Forum)(food marketing)(Report) | Business, international | Strachan, Juliet, Pavie-Latour, Vincent |
| How did the MRS Journal start?(Commentary)(International Journal of Market Research) | Business, international | Downham, John |
| Improved scale development in marketing: an empirical illustration.(Report) | Business, international | Boshoff, Christo, Terblanche, Nic S. |
| Marketing research in Japan: from its emergence to the present.(Report) | Business, international | Kobayashi, Kazuo, Synodinos, Nicolaos |
| Web surveys versus other survey modes: a meta-analysis comparing response rates.(Report) | Business, international | Haas, Iris, Manfreda, Katja Lozar, Bosnjak, Michael, Berzelak, Jernej, Vehovar, Vasja |
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