International Journal of Research in Marketing 1992 - Abstracts

International Journal of Research in Marketing 1992
TitleSubjectAuthors
A comment on "Classifying early product life cycle forms via a diffusion model: problems and prospects" by Balasubramanian and Ghosh. (response to an article by Siva K. Balasubramanian and Amit K. Ghosh in this issue, p. 345)Business, internationalJones, J. Morgan
Advances in international marketing.Business, internationalCraig, C. Samuel, Douglas, Susan P.
Advances in international marketing. (response to article by Susan Douglas and Samuel Craig in this issue, p. 291) (Invited Comment)Business, internationalSleuwaegen, L.
An approach for determination of warranty length. (includes appendices)Business, internationalCurrim, Imran S., Menezes, Melvyn A.J.
An empirical analysis of consumer durable replacement intentions.Business, internationalBayus, Barry L., Gupta, Sachin
Attribute abstraction, feature-dimensionality, and the scaling of product similarities.Business, internationalLehmann, Donald R., Johnson, Michael D., Fornell, Claes, Horne, Daniel R.
Capturing ordinal properties of categorical dependent variables: a review with application to modes of foreign entry.Business, internationalWujin Chu, Anderson, Erin M.
Classifying early product life cycle forms via a diffusion model: problems and prospects.Business, internationalBalasubramanian, Siva K., Ghosh, Amit K.
Competition for market share in the presence of strategic invisible assets: the US automobile market, 1971-1981.Business, internationalJacobson, Robert, Erickson, Gary M., Johansson, Johny K.
Constrained part-worth estimation in conjoint analysis using the self-explicated utility model.Business, internationalLans, Ivo A. van der, Heiser, Willem J.
Developing a market orientation: an organizational strategy perspective.Business, internationalRuekert, Robert W.
Diagnosing competitive reactions using (aggregated) scanner data.Business, internationalLeeflang, Peter S.H., Wittink, Dick R.
Dynamic competitive pricing strategies.Business, internationalCoughlan, Anne T., Mantrala, Murali K.
Factors affecting the structure of buying centers for the purchase of professional business advisory services.Business, internationalPatterson, Paul G., Dowling, Grahame R., Dawes, Philip L.
Generic marketing strategies.Business, internationalHooley, Graham, Jobber, David, Lynch, James E.
Heterogeneity in nested logit models: an estimation approach and empirical results.Business, internationalChintagunta, Pradeep K.
Pioneering new markets: a comparison of market share winners and losers.Business, internationalLambkin, Mary
Planning and performance assessment of industrial trade shows: an exploratory study.Business, internationalGopalakrishna, Srinath, Williams, Jerome D.
Reliability criteria bolster product classification decisions: a reply to Jones. (response to an article by J. Morgan Jones in this issue, p. 353)Business, internationalBalasubramanian, Siva K., Ghosh, Amit K.
Strategic marketing planning, environmental uncertainty and performance.Business, internationalLysonski, S., Pecotich, A.
Strategic orientation and corporate performance.Business, internationalDoyle, Peter, Hooley, Graham J.
The relationships of prior knowledge and involvement to advertising recall and evaluation.Business, internationalOkechuku, Chike
This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.