International Journal of Research in Marketing 1992 |
Title | Subject | Authors |
A comment on "Classifying early product life cycle forms via a diffusion model: problems and prospects" by Balasubramanian and Ghosh. (response to an article by Siva K. Balasubramanian and Amit K. Ghosh in this issue, p. 345) | Business, international | Jones, J. Morgan |
Advances in international marketing. | Business, international | Craig, C. Samuel, Douglas, Susan P. |
Advances in international marketing. (response to article by Susan Douglas and Samuel Craig in this issue, p. 291) (Invited Comment) | Business, international | Sleuwaegen, L. |
An approach for determination of warranty length. (includes appendices) | Business, international | Currim, Imran S., Menezes, Melvyn A.J. |
An empirical analysis of consumer durable replacement intentions. | Business, international | Bayus, Barry L., Gupta, Sachin |
Attribute abstraction, feature-dimensionality, and the scaling of product similarities. | Business, international | Lehmann, Donald R., Johnson, Michael D., Fornell, Claes, Horne, Daniel R. |
Capturing ordinal properties of categorical dependent variables: a review with application to modes of foreign entry. | Business, international | Wujin Chu, Anderson, Erin M. |
Classifying early product life cycle forms via a diffusion model: problems and prospects. | Business, international | Balasubramanian, Siva K., Ghosh, Amit K. |
Competition for market share in the presence of strategic invisible assets: the US automobile market, 1971-1981. | Business, international | Jacobson, Robert, Erickson, Gary M., Johansson, Johny K. |
Constrained part-worth estimation in conjoint analysis using the self-explicated utility model. | Business, international | Lans, Ivo A. van der, Heiser, Willem J. |
Developing a market orientation: an organizational strategy perspective. | Business, international | Ruekert, Robert W. |
Diagnosing competitive reactions using (aggregated) scanner data. | Business, international | Leeflang, Peter S.H., Wittink, Dick R. |
Dynamic competitive pricing strategies. | Business, international | Coughlan, Anne T., Mantrala, Murali K. |
Factors affecting the structure of buying centers for the purchase of professional business advisory services. | Business, international | Patterson, Paul G., Dowling, Grahame R., Dawes, Philip L. |
Generic marketing strategies. | Business, international | Hooley, Graham, Jobber, David, Lynch, James E. |
Heterogeneity in nested logit models: an estimation approach and empirical results. | Business, international | Chintagunta, Pradeep K. |
Pioneering new markets: a comparison of market share winners and losers. | Business, international | Lambkin, Mary |
Planning and performance assessment of industrial trade shows: an exploratory study. | Business, international | Gopalakrishna, Srinath, Williams, Jerome D. |
Reliability criteria bolster product classification decisions: a reply to Jones. (response to an article by J. Morgan Jones in this issue, p. 353) | Business, international | Balasubramanian, Siva K., Ghosh, Amit K. |
Strategic marketing planning, environmental uncertainty and performance. | Business, international | Lysonski, S., Pecotich, A. |
Strategic orientation and corporate performance. | Business, international | Doyle, Peter, Hooley, Graham J. |
The relationships of prior knowledge and involvement to advertising recall and evaluation. | Business, international | Okechuku, Chike |
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