| International Journal of Research in Marketing 1993 |
| Title | Subject | Authors |
|---|
| A dialogue on momentum accounting for brand management. (Interview) | Business, international | Ijiri, Yuji, Farquhar, Peter H. |
| Brand equity and the extendability of brand names. | Business, international | Oliva, Terence A., Rangaswamy, Arvind, Burke, Raymond R. |
| Brand equity: Snark or Boojum? | Business, international | Barwise, Patrick |
| Consumer evaluations of brand extensions: further empirical results. | Business, international | Brodie, Roderick J., Sunde, Lorraine |
| European legal developments in product safety and liability: the role of customer complaint management as a defensive marketing tool. | Business, international | Ruyter, Ko de, Brack, Antoni |
| Innovativeness in industrial organizations: a two-stage model of adoption. | Business, international | Gauvin, Stephane, Sinha, Rajiv K. |
| Interpreting cross-cultural replications of brand extension research. | Business, international | Aaker, David A., Keller, Kevin Lane |
| Measuring brand value with scanner data. | Business, international | Russell, Gary J., Kamakura, Wagner A. |
| Optimal pricing of successive generations of product advances. | Business, international | Bass, Frank M., Padmanabhan, V. |
| Prices and pricing research in consumer marketing: some recent developments. | Business, international | Gijsbrechts, Els |
| The equalization price: a measure of consumer-perceived brand equity. | Business, international | Swait, Joffre, Erdem, Tulin, Louviere, Jordan, Dubelaar, Chris |
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