International Journal of Research in Marketing 1997 - Abstracts

International Journal of Research in Marketing 1997
TitleSubjectAuthors
Beyond the one-dimensional marketing manager: the discourse of theory, practice and relevance.Business, internationalSaren, Michael, Brownlie, Douglas
Evolutionary preference segmentation with panel survey data: an application to new products.Business, internationalRamaswamy, Venkatram
Guaranteed profit margins: a demonstration of retailer power.Business, internationalKrishnan, Trichy V., Soni, Harsh
Hierarchical versus other market share models for markets with many items.Business, internationalWittink, Dick R., Foekens, Ejite W., Leefang, Peter S.H.
Household heterogeneity and state dependence in a model of purchase strings: empirical results and managerial implications.Business, internationalWittink, Dick R., Chintagunta, Pradeep K., Gupta, Sachin
Incumbent defense strategies against new product entry.Business, internationalGatignon, Hubert, Robertson, Thomas S., Fein, Adam J.
Interaction between target and mailing characteristics in direct marketing, with an application to health care fund raising.Business, internationalBult, Jan Roelf, Scheer, Hiek van der, Wansbeek, Tom
Perceptual analysis of two-way two-mode frequency data: probability matrix decomposition and two alternatives.Business, internationalMaris, Eric, Candel, Math J.J.M.
Provocation in advertising: a conceptualization and an empirical assessment.Business, internationalVezina, Richard, Paul, Olivia
Retail marketing: from distribution to integration.Business, internationalMulhern, Francis J.
Store atmosphere, mood and purchasing behavior.Business, internationalSpies, Kordelia, Hesse, Friedrich, Loesch, Kerstin
The changing consumer in Austria.Business, internationalMuhlbacher, Hans, Botschen, Martina, Beutelmeyer, Werner
The changing dynamic of consumer behavior: implications for cross-cultural research.Business, internationalCraig, C. Samuel, Douglas, Susan P.
The changing Spanish consumer. (consumer spending forecast for Spain)Business, internationalNueno, Jose Luis, Bennett, Harvey
The nature of differences between similarity and preference judgments: a replication with extension.Business, internationalCreusen, Marielle E.H., Schoormans, Jan P.L.
What evokes the brand or store? Consumer research on accessibility theory applied to modeling primary choice.Business, internationalWoodside, Arch G., Thelen, Eva M.
This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.