International Journal of Research in Marketing 1997 |
Title | Subject | Authors |
Beyond the one-dimensional marketing manager: the discourse of theory, practice and relevance. | Business, international | Saren, Michael, Brownlie, Douglas |
Evolutionary preference segmentation with panel survey data: an application to new products. | Business, international | Ramaswamy, Venkatram |
Guaranteed profit margins: a demonstration of retailer power. | Business, international | Krishnan, Trichy V., Soni, Harsh |
Hierarchical versus other market share models for markets with many items. | Business, international | Wittink, Dick R., Foekens, Ejite W., Leefang, Peter S.H. |
Household heterogeneity and state dependence in a model of purchase strings: empirical results and managerial implications. | Business, international | Wittink, Dick R., Chintagunta, Pradeep K., Gupta, Sachin |
Incumbent defense strategies against new product entry. | Business, international | Gatignon, Hubert, Robertson, Thomas S., Fein, Adam J. |
Interaction between target and mailing characteristics in direct marketing, with an application to health care fund raising. | Business, international | Bult, Jan Roelf, Scheer, Hiek van der, Wansbeek, Tom |
Perceptual analysis of two-way two-mode frequency data: probability matrix decomposition and two alternatives. | Business, international | Maris, Eric, Candel, Math J.J.M. |
Provocation in advertising: a conceptualization and an empirical assessment. | Business, international | Vezina, Richard, Paul, Olivia |
Retail marketing: from distribution to integration. | Business, international | Mulhern, Francis J. |
Store atmosphere, mood and purchasing behavior. | Business, international | Spies, Kordelia, Hesse, Friedrich, Loesch, Kerstin |
The changing consumer in Austria. | Business, international | Muhlbacher, Hans, Botschen, Martina, Beutelmeyer, Werner |
The changing dynamic of consumer behavior: implications for cross-cultural research. | Business, international | Craig, C. Samuel, Douglas, Susan P. |
The changing Spanish consumer. (consumer spending forecast for Spain) | Business, international | Nueno, Jose Luis, Bennett, Harvey |
The nature of differences between similarity and preference judgments: a replication with extension. | Business, international | Creusen, Marielle E.H., Schoormans, Jan P.L. |
What evokes the brand or store? Consumer research on accessibility theory applied to modeling primary choice. | Business, international | Woodside, Arch G., Thelen, Eva M. |
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