International Journal of Research in Marketing 1998 |
Title | Subject | Authors |
A framework for analysis of sources of profit contribution variance between actual and plan. | Business, international | Albers, Sonke |
A model of inertia and variety-seeking with marketing variables. | Business, international | Chintagunta, Pradeep, Seetharaman, P.B. |
An investigation into the association pattern technique as a quantitative approach to measuring means-end chains. | Business, international | Steenkamp, Jan-Benedict E.M., Wedel, Michel, Hofstede, Frenkel ter, Audenaert, Anke |
A process for evaluating retail store efficiency: a restricted DEA approach.(Special Issue: Channel Productivity)(data envelopment analysis) | Business, international | Cron, William L., Slocum, John W., Jr., Thomas, Rhonda R., Barr, Richard S. |
Assessing consumer preferences in the context of new product diffusion. | Business, international | Darmon, Rene Y., Cestre, Ghislaine |
Assessing long-term promotional influences on market structure. | Business, international | Jedidi, Kamel, Gupta, Sunil, Mela, Carl F. |
Assessing the effects of abstract attributes and brand familiarity in conjoint choice experiments. | Business, international | Leeflang, Peter S.H., Wedel, Michel, Vriens, Marco, Bijmolt, Tammo H.A., Krijnen, Wim |
Capturing the dynamics of in-process consumption emotions and satisfaction in extended service transactions. | Business, international | Dube, Laurette, Morgan, Michael S. |
Collective stereographic photo essays: an integrated approach to probing consumption experiences in depth. | Business, international | Holbrook, Morris B., Kuwahara, Takeo |
Consumer self-gifts in achievement contexts: the role of outcomes, attributions, emotions, and deservingness. | Business, international | Mick, David Glen, Faure, Corinne |
Developing international strategic alliances between exporters and importers: the case of Australian exporters. | Business, international | Lee, Dong-Jin |
Discriminating between measurement scales using non-nested tests and two-stage least squares estimators: the case of market orientation. | Business, international | Farrell, Mark A., Oczkowski, Edward |
Effects of waiting on the satisfaction with the service: beyond objective time measures. | Business, international | Pruyn, Ad, Smidts, Ale |
Estimation of product category sales responsiveness to allocated shelf space.(Special Issue: Channel Productivity) | Business, international | Desmet, Pierre, Renaudin, Valerie |
Exploiting the installed base using cross-merchandising and category destination programs.(Special Issue: Channel Productivity) | Business, international | Hoch, Stephen J., Dreze, Xavier |
External moderation of associations among stakeholder orientations and company performance. | Business, international | Greenley, Gordon E., Foxall, Gordon R. |
Generalizations about trust in marketing channel relationships using meta-analysis. | Business, international | Kumar, Nirmalya, Steenkamp, Jan-Benedict E.M., Geyskens, Inge |
In search of generic launch strategies for new products. | Business, international | Hultink, Erik Jan, Hart, Susan, Robben, Henry S.J., Griffin, Abbie |
Integrated measures of sales, merchandising, and distribution.(Special Issue: Channel Productivity) | Business, international | Little, John D.C. |
Judgments of brand similarity. | Business, international | Wedel, Michel, DeSarbo, Wayne S., Bijmolt, Tammo H.A., Pieters, Rik G.M. |
Network marketing organizations: compensation plans, retail network growth, and profitability.(Special Issue: Channel Productivity) | Business, international | Coughlan, Anne T., Grayson, Kent |
Performance of the integrated random coefficients covariance probit model: implications for brand choice. | Business, international | Murthi, B.P.S., Srinivasan, Kannan |
Price formation in channels of distribution with differentiated products: theory and empirical evidence.(Special Issue: Channel Productivity) | Business, international | Salas, Vicente, Cavero, Sandra, Cebollada, Javier |
Problem-solving approach in an international context: antecedents and outcome. | Business, international | Calantone, Roger J., Graham, John L., Mintu-Wimsatt, Alma |
Product class effects on perceived risk: the role of emotion. | Business, international | Chaudhuri, Arjun |
The changing consumer in Finland. | Business, international | Moller, Kristian, Laaksonen, Martti, Laaksonen, Pirjo |
The effects of privatization on marketing capability and activity in Poland. | Business, international | Hooley, Graham, Cox, Tony, Shipley, David, Fonfara, Krzysztof |
Warmth during non-productive retail encounters: the hidden side of productivity.(Special Issue: Channel Productivity) | Business, international | Mattsson, Jan, Lemmink, Jos |
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