International Journal of Research in Marketing 2000 - Abstracts

International Journal of Research in Marketing 2000
TitleSubjectAuthors
Broadening the perspective on marketing decision models.Business, internationalvan Bruggen, Gerrit H., Wierenga, Berend
Building models for marketing decisions: improving empirical procedures.Business, internationalBrodie, Roderick J., Danaher, Peter J.
Building models for marketing decisions: past, present and future.Business, internationalLeeflang, Peter S.H., Wittink, Dick R.
Combining value and price to make purchase decisions in business markets.Business, internationalAnderson, James C., Thomson, James B.L., Wynstra, Finn
Commentary on Peter Leeflang and Dick Wittink's "Building models for marketing decisions: past, present and future".Business, internationalGatignon, Hubert
Comment on Leeflang and Wittink.Business, internationalWiner, Russell S.
Consumer choice behavior in online and traditional supermarkets: the effects of brand name, price and other search attributes.(brand name research)Business, internationalDegeratu, A, Rangaswamy, A, Wu, J
Decision models or descriptive models?Business, internationalEhrenberg, Andrew S.C., Barbard, Neil R., Sharp, Byron
Dynamic co-marketing alliances: when and why do they succeed or fail?(brand marketing joint ventures)Business, internationalVenkatesh, R, Mahajan, V, Muller, E
Homeostasis and consumer behavior across cultures.(impact of sunlight and temperature on consumer behavior)Business, internationalParker, Philip, Tavassoli, Nader
Impact of types of functional relationships, decisions and solutions on the applicability of marketing models.Business, internationalAlbers, Sonke
Improving the external validity of marketing models: a plea for more qualitative input.Business, internationalLaurent, Gilles
Market information and channel price structure.Business, internationalRoy, Abhik
Marketing data, models and decisions.Business, internationalWedel, Michel, Kamakura, Wagner, Bockenholt, Ulf
Marketing modeling for e-business.Business, internationalMahajan, Vijay, Venkatesh, R.
Market share response and competitive interaction: the impact of temporary, evolving and structural changes in prices.Business, internationalSrinivasan, Shuba, Popkowski Leszczyc, Peter T.L., Bass, Frank M.
Modeled to bits: decision models for the digital, networked economy.Business, internationalLilien, Gary L., Rangaswamy, Arvind
Models for marketing decisions: postscriptum.Business, internationalLeeflang, Peter S.H., Wittink, Dick R.
On the use of structural equation models for marketing modelling.Business, internationalSteenkamp, Jan-Benedict E.M., Baumgartner, Hans
The impact of location factors on the attractiveness and optimal space shares of product categories.Business, internationalCampo, K., Gijsbrechts, E., Goossens, T., Verhetsel, A.
The intersection of modelling potential and practice.Business, internationalRoberts, John H.
Time-series models in marketing: past, present and future.Business, internationalDekimpe, Marnik G., Hanssens, Dominique M.
Triad lessons: generalizing results on high performance firms in five business-to-business markets.Business, internationalDeshpande, Rohit, Farley, John U., Webster, Frederick E., Jr.
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