International Journal of Research in Marketing 2000 |
Title | Subject | Authors |
Broadening the perspective on marketing decision models. | Business, international | van Bruggen, Gerrit H., Wierenga, Berend |
Building models for marketing decisions: improving empirical procedures. | Business, international | Brodie, Roderick J., Danaher, Peter J. |
Building models for marketing decisions: past, present and future. | Business, international | Leeflang, Peter S.H., Wittink, Dick R. |
Combining value and price to make purchase decisions in business markets. | Business, international | Anderson, James C., Thomson, James B.L., Wynstra, Finn |
Commentary on Peter Leeflang and Dick Wittink's "Building models for marketing decisions: past, present and future". | Business, international | Gatignon, Hubert |
Comment on Leeflang and Wittink. | Business, international | Winer, Russell S. |
Consumer choice behavior in online and traditional supermarkets: the effects of brand name, price and other search attributes.(brand name research) | Business, international | Degeratu, A, Rangaswamy, A, Wu, J |
Decision models or descriptive models? | Business, international | Ehrenberg, Andrew S.C., Barbard, Neil R., Sharp, Byron |
Dynamic co-marketing alliances: when and why do they succeed or fail?(brand marketing joint ventures) | Business, international | Venkatesh, R, Mahajan, V, Muller, E |
Homeostasis and consumer behavior across cultures.(impact of sunlight and temperature on consumer behavior) | Business, international | Parker, Philip, Tavassoli, Nader |
Impact of types of functional relationships, decisions and solutions on the applicability of marketing models. | Business, international | Albers, Sonke |
Improving the external validity of marketing models: a plea for more qualitative input. | Business, international | Laurent, Gilles |
Market information and channel price structure. | Business, international | Roy, Abhik |
Marketing data, models and decisions. | Business, international | Wedel, Michel, Kamakura, Wagner, Bockenholt, Ulf |
Marketing modeling for e-business. | Business, international | Mahajan, Vijay, Venkatesh, R. |
Market share response and competitive interaction: the impact of temporary, evolving and structural changes in prices. | Business, international | Srinivasan, Shuba, Popkowski Leszczyc, Peter T.L., Bass, Frank M. |
Modeled to bits: decision models for the digital, networked economy. | Business, international | Lilien, Gary L., Rangaswamy, Arvind |
Models for marketing decisions: postscriptum. | Business, international | Leeflang, Peter S.H., Wittink, Dick R. |
On the use of structural equation models for marketing modelling. | Business, international | Steenkamp, Jan-Benedict E.M., Baumgartner, Hans |
The impact of location factors on the attractiveness and optimal space shares of product categories. | Business, international | Campo, K., Gijsbrechts, E., Goossens, T., Verhetsel, A. |
The intersection of modelling potential and practice. | Business, international | Roberts, John H. |
Time-series models in marketing: past, present and future. | Business, international | Dekimpe, Marnik G., Hanssens, Dominique M. |
Triad lessons: generalizing results on high performance firms in five business-to-business markets. | Business, international | Deshpande, Rohit, Farley, John U., Webster, Frederick E., Jr. |
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