International Marketing Review 1993 - Abstracts
| International Marketing Review 1993 | |||||
| Title | Subject | Authors | |||
|---|---|---|---|---|---|
| Impact of marketing strategy on performance: empirical evidence from a liberalized developing country. (Nigeria) | Business, international | Okoroafo, Sam, Russow, Lloyd C. | |||
| Marketing management bases for international market segmentation: an alternate look at the standardization/customization debate. | Business, international | Malhotra, Naresh K., Baalbaki, Imad B. | |||
| Multinational market portfolios in global strategy development. | Business, international | Harrell, Gilbert D., Kiefer, Richard O. | |||
| Sales training practices: a cross-national comparison. (comparison between the United States and Saudi Arabia) | Business, international | Erffmeyer, Robert C., Hair, Joseph F., Jr., Al-Khatib, Jamal A., Al-Habib, Mohammed I. | |||
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