International Marketing Review 1997 - Abstracts

International Marketing Review 1997
TitleSubjectAuthors
An assessment of demand artefacts in country-of-origin studies using three alternative approaches.Business, internationalLim, Jeen-Su, Darley, William K.
An examination of the cross-cultural female response to offensive sex role portrayals in advertising.Business, internationalHoneycutt, Earl D., Jr., Ford, John B., LaTour, Michael S.
A taxonomy of countries based on inventive activity.Business, internationalPowers, Thomas L., Leal, Ricardo P.
Business-to-business market making on the Internet.Business, internationalQuelch, John A., Klein, Lisa R.
Consumer attitudes towards Internet advertising: a social contract perspective.Business, internationalGordon, Mary Ellen, De Lima-Turner, Kathryn
Country-of-origin effect: the moderating function of individual difference in information processing.Business, internationalZhang, Yong
Emerging market conditions and their impact on first mover advantages.Business, internationalNakata, Cheryl, Sivakumar, K.
Entity context and format induced instability in multiattribute ratings of country image.Business, internationalTeas, R. Kenneth, Agarwal, Sanjeev, Wong, John K.
Export marketing and the Internet.(UK exporters' experience of web site use)Business, internationalBennett, Roger
International environmental marketing claims: real changes or simple posturing?Business, internationalCarlson, Les, Polonsky, Michael Jay, Kangun, Norman, Grove, Stephen
International online marketing of foods to US consumers.Business, internationalWhite, Gregory K.
Internet editorial: successful Internet supported exporting.(Editorial)Business, internationalHamill, Jim
Multiple diffusion and multicultural aggregate social systems.Business, internationalParthasarathy, Madhavan, Mittelstaedt, Robert A., Jun, Sunkyu
Small business use of the Internet: findings from Australian case studies.Business, internationalPoon, Simpson, Swatman, Paula M.C.
Strategic orientation and export success: an empirical study.Business, internationalWood, Van R., Robertson, Kim R.
The Internet and international marketing.Business, internationalHamill, Jim
The life-cycle pattern of east-west countertrade.Business, internationalNeale, Charles W., Akis, Yesim T., Pass, Christopher L.
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