International Marketing Review 1997 |
Title | Subject | Authors |
An assessment of demand artefacts in country-of-origin studies using three alternative approaches. | Business, international | Lim, Jeen-Su, Darley, William K. |
An examination of the cross-cultural female response to offensive sex role portrayals in advertising. | Business, international | Honeycutt, Earl D., Jr., Ford, John B., LaTour, Michael S. |
A taxonomy of countries based on inventive activity. | Business, international | Powers, Thomas L., Leal, Ricardo P. |
Business-to-business market making on the Internet. | Business, international | Quelch, John A., Klein, Lisa R. |
Consumer attitudes towards Internet advertising: a social contract perspective. | Business, international | Gordon, Mary Ellen, De Lima-Turner, Kathryn |
Country-of-origin effect: the moderating function of individual difference in information processing. | Business, international | Zhang, Yong |
Emerging market conditions and their impact on first mover advantages. | Business, international | Nakata, Cheryl, Sivakumar, K. |
Entity context and format induced instability in multiattribute ratings of country image. | Business, international | Teas, R. Kenneth, Agarwal, Sanjeev, Wong, John K. |
Export marketing and the Internet.(UK exporters' experience of web site use) | Business, international | Bennett, Roger |
International environmental marketing claims: real changes or simple posturing? | Business, international | Carlson, Les, Polonsky, Michael Jay, Kangun, Norman, Grove, Stephen |
International online marketing of foods to US consumers. | Business, international | White, Gregory K. |
Internet editorial: successful Internet supported exporting.(Editorial) | Business, international | Hamill, Jim |
Multiple diffusion and multicultural aggregate social systems. | Business, international | Parthasarathy, Madhavan, Mittelstaedt, Robert A., Jun, Sunkyu |
Small business use of the Internet: findings from Australian case studies. | Business, international | Poon, Simpson, Swatman, Paula M.C. |
Strategic orientation and export success: an empirical study. | Business, international | Wood, Van R., Robertson, Kim R. |
The Internet and international marketing. | Business, international | Hamill, Jim |
The life-cycle pattern of east-west countertrade. | Business, international | Neale, Charles W., Akis, Yesim T., Pass, Christopher L. |
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