Journal of Consumer Research 1996 |
Title | Subject | Authors |
Are studies of dark side variables confounded by socially desirable responding? The case of materialism. | Social sciences | Mick, David Glen |
As the crow flies: bias in consumers' map-based distance judgments. | Social sciences | Raghubir, Priya, Krishna, Aradhna |
Caring consumers: gendered consumption meanings and the juggling lifestyle. | Social sciences | Thompson, Craig J. |
Cognitive moderators of negative-emotion effects: implications for understanding media context. | Social sciences | Murry, John P., Jr., Dacin, Peter A. |
Communicating price information through semantic cues: the moderating effects of situation and discount size. | Social sciences | Sharma, Arun, Marmorstein, Howard, Grewal , Dhruv |
Consumption vocabulary and preference formation. | Social sciences | Hoch, Stephen J., West, Patricia M., Brown, Christina L. |
Cue representation and selection effects of arousal on persuasion. | Social sciences | Pham, Michel Tuan |
Deconstructive strategy and consumer research: concepts and illustrative exemplar. | Social sciences | Stern, Barbara B. |
Do polls reflect opinions or do opinions reflect polls? The impact of political polling on voters' expectations, preferences, and behavior. (includes appendix) | Social sciences | Morwitz, Vicki G., Pluzinski, Carol |
Effect-size estimates: issues and problems in interpretation. | Social sciences | Monroe, Kent B., Fern, Edward F. |
Figures of rhetoric in advertising language. | Social sciences | Mick, David Glen, McQuarrie, Edward F. |
Goal-derived categories and the antecedents of across-category consideration. | Social sciences | Ratneshwar, S., Shocker, Allan D., Pechmann, Cornelia |
Increasing the persuasiveness of fear appeals: the effect of arousal and elaboration. (includes appendices) | Social sciences | Block, Lauren Goldberg, Keller, Punam Anand |
Interactive effects of presentation modality and message-generated imagery on recall of advertising information. (includes appendix) | Social sciences | Agarwal, Sanjeev, Unnava, H. Rao, Haugtvedt, Curtis P. |
Mental budgeting and consumer decisions. | Social sciences | Heath, Chip, Soll, Jack B. |
Microcultural analysis of variation in sharing of causal reasoning about behavior. | Social sciences | Ward, James C., Reingen, Peter H., Sirsi, Ajay K. |
Moderators of the impact of self-reference on persuasion. (includes appendix) | Social sciences | Meyers-Levy, Joan, Peracchio, Laura A. |
Notes toward an application of McCracken's "cultural categories" for cross-cultural consumer research. | Social sciences | Applbaum, Kalman, Jordt, Ingrid |
Predicting preferences: an examination of agent learning. | Social sciences | West, Patricia M. |
Preschoolers' learning of brand names from visual cues. | Social sciences | Macklin, M. Carole |
Stalking the amphisbaena. (22nd anniversary of Journal of Consumer Research) | Social sciences | Levy, Sidney J. |
The assessment of alternative measures of consumer expertise. (includes appendices) | Social sciences | Mitchell, Andrew A., Dacin, Peter A. |
The effect of common and unique features in consumer choice. (includes appendices) | Social sciences | Sherman, Steven J., Dhar, Ravi |
The effect of measuring intent on brand-level purchase behavior. (includes appendix) | Social sciences | Morwitz, Vicki G., Fitzsimons, Gavan J. |
The moderating role of prior knowledge in schema-based product evaluation. (includes appendices) | Social sciences | Tybout, Alice M., Peracchio, Laura A. |
The price of safety. (product safety)(includes appendices) | Social sciences | Boulding, William, Purohit, Devavrat |
Trend effects and gender differences in retrospective judgments of consumption emotions. | Social sciences | Dube, Laurette, Morgan, Michael S. |
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