Journal of Marketing Management 1998 |
Title | Subject | Authors |
Acceptance of recycling appeals: the moderating role of perceived consumer effectiveness. | Business | Lord, Kenneth R., Putrevu, Sanjay |
Am empirical investigation into the process of strategic marketing planning in SMEs: Its attendant problems, and proposals towards a new practical paradigm. | Business | Lancaster, Geoff, Waddelow, Ian |
A model of emotion-driven choice. (emotional processes in consumer choice) | Business | Elliott, Richard |
A mood-alleviative perspective on self-gift behaviours: stimulating consumer behaviour theory development. | Business | Luomala, Harri T. |
Anti-constellations: exploring the impact of negation on consumption. | Business | Hogg, Margaret K. |
Atmospherics, pleasure and arousal: the influence of response moderators. | Business | McGoldrick, Peter J., Pieros, Christos P. |
Casting a critical 'I' over Caffrey's Irish Ale: soft words, strongly spoken. | Business | Brown, Stephen, Patterson, Anthony, Stevens, Lorna, Maclaren, Pauline |
Corporate identity and the advent of corporate marketing. | Business | Balmer, John M.T. |
Criteria to assess brand success. | Business | De Chernatony, Leslie, Harris, Fiona, Dall Olmo Riley, Francesca |
Defining a "brand": beyond the literature with experts' interpretations. | Business | Dall'Olmo Riley, Francesca, Chernatony, Leslie de |
Evolving "new marketing" philosophies by merging existing concepts: application of process within small high-technology firms. | Business | Chaston, Ian |
Exploring green alliances. (environmental protection; organisational alliances) | Business | Crane, Andrew |
Exploring the foundations of trust. | Business | Lynch, James, Michell, Paul, Reast, John |
Exploring the relationships between colour and international branding: a cross cultural comparison of the UK and Taiwan. (United Kingdom) | Business | Grimes, Anthony, Doole, Isobel |
Green marketing and green places: a taxonomy for the destination marketer. | Business | Walker, Rhett H., Hanson, Dallas J. |
Green marketing: a theoretical perspective. | Business | Kilbourne, William E. |
Green marketing: multiplier for appropriate technology transfer? | Business | Fisk, George |
IMC - a UK ad' agency perspective.(Integrated Marketing Communications and British advertising agencies) | Business | Schultz, Don E., Kitchen, Philip J. |
Implementing and measuring the effectiveness of internal marketing. | Business | Lings, Ian N., Brooks, Roger F. |
Intention versus context in consumer psychology. | Business | Foxall, Gordon R. |
Investing in people: Internal marketing and corporate culture. | Business | Hogg, Gillian, Carter, Sara, Dunne, Anne |
Marketing orientation and organizational learning capabilities. | Business | Katsikeas, Constantine S., Appiah-Adu, Kwaku, Morgan, Robert E. |
Markstrat 3. (marketing strategy simulation)(Evaluation) | Business | Tonks, David |
Measuring preferred store satisfaction using consumer choice criteria as a mediating factor. | Business | Moutinho, Luiz, Hutcheson, Graeme D. |
Modelling marketing orientation: an application in the education sector. | Business | Siu, Noel Y.M., Wilson, Richard M.S. |
Positioning alternative perspectives of consumer behaviour. | Business | Marsden, David, Littler, Dale |
Realising the marketing advantages of international standard-setting activities: Opportunities for innovative technology-based SMEs. | Business | McGaughey, Sara L |
Review and critical assessment of research on marketing and the environment. | Business | Kilbourne, William E., Beckmann, Suzanne C. |
Romancing the market: sex, shopping and subjective personal introspection. | Business | Brown, Stephen |
Rules theory: understanding the social construction of consumer behaviour. | Business | Buttle, Francis A. |
Stable currency and international export competitiveness: a test of Buckley's 3-P model. | Business | Taggart, James H., Taggart, Jennifer M. |
Stakeholders' contribution to the green new product development process. | Business | Polonsky, Michael Jay, Ottman, Jacquelyn |
Taking advertising risks: the case of Clerical Medical. | Business | West, Douglas, Shelton, David |
The changing nature of theory and practice in marketing: on the value of synchrony. | Business | Murray, John A., O'Driscoll, Aidan |
The customer exit process - a review and research agenda. | Business | Stewart, Kate |
The mirror and the lamp: representing the entrepreneur. | Business | McAuley, Andrew |
The nature of the product in market relationships: a pluri-signified product concept. | Business | Tzokas, Nikolaos, Saren, Michael |
The role of trust in the marketing activities of entrepreneurs establishing new ventures. | Business | Birley, Sue, Ali, Haider |
The World Wide Web as an industrial marketing communication tool: models for the identification and assessment of opportunities. | Business | Lane, Nikala, Berthon, Pierre, Pitt, Leyland, Watson, Richard T. |
Towards a theory of sustainable communication in risk society: relating issues of sustainability to marketing communications. | Business | McDonagh, Pierre |
UK consumer decision-making styles. | Business | Mitchell, V.-W., Bates, L. |
Using information technology effectively: A study of marketing installations. | Business | Littler, Dale, Bruce, Margaret, Leverick, Fiona, Wilson, Dominic |
Vanishing point: The mix management paradigm re-viewed. | Business | O'Malley, Lisa, Patterson, Maurice |
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