Journal of Marketing Management 1998 - Abstracts

Journal of Marketing Management 1998
TitleSubjectAuthors
Acceptance of recycling appeals: the moderating role of perceived consumer effectiveness.BusinessLord, Kenneth R., Putrevu, Sanjay
Am empirical investigation into the process of strategic marketing planning in SMEs: Its attendant problems, and proposals towards a new practical paradigm.BusinessLancaster, Geoff, Waddelow, Ian
A model of emotion-driven choice. (emotional processes in consumer choice)BusinessElliott, Richard
A mood-alleviative perspective on self-gift behaviours: stimulating consumer behaviour theory development.BusinessLuomala, Harri T.
Anti-constellations: exploring the impact of negation on consumption.BusinessHogg, Margaret K.
Atmospherics, pleasure and arousal: the influence of response moderators.BusinessMcGoldrick, Peter J., Pieros, Christos P.
Casting a critical 'I' over Caffrey's Irish Ale: soft words, strongly spoken.BusinessBrown, Stephen, Patterson, Anthony, Stevens, Lorna, Maclaren, Pauline
Corporate identity and the advent of corporate marketing.BusinessBalmer, John M.T.
Criteria to assess brand success.BusinessDe Chernatony, Leslie, Harris, Fiona, Dall Olmo Riley, Francesca
Defining a "brand": beyond the literature with experts' interpretations.BusinessDall'Olmo Riley, Francesca, Chernatony, Leslie de
Evolving "new marketing" philosophies by merging existing concepts: application of process within small high-technology firms.BusinessChaston, Ian
Exploring green alliances. (environmental protection; organisational alliances)BusinessCrane, Andrew
Exploring the foundations of trust.BusinessLynch, James, Michell, Paul, Reast, John
Exploring the relationships between colour and international branding: a cross cultural comparison of the UK and Taiwan. (United Kingdom)BusinessGrimes, Anthony, Doole, Isobel
Green marketing and green places: a taxonomy for the destination marketer.BusinessWalker, Rhett H., Hanson, Dallas J.
Green marketing: a theoretical perspective.BusinessKilbourne, William E.
Green marketing: multiplier for appropriate technology transfer?BusinessFisk, George
IMC - a UK ad' agency perspective.(Integrated Marketing Communications and British advertising agencies)BusinessSchultz, Don E., Kitchen, Philip J.
Implementing and measuring the effectiveness of internal marketing.BusinessLings, Ian N., Brooks, Roger F.
Intention versus context in consumer psychology.BusinessFoxall, Gordon R.
Investing in people: Internal marketing and corporate culture.BusinessHogg, Gillian, Carter, Sara, Dunne, Anne
Marketing orientation and organizational learning capabilities.BusinessKatsikeas, Constantine S., Appiah-Adu, Kwaku, Morgan, Robert E.
Markstrat 3. (marketing strategy simulation)(Evaluation)BusinessTonks, David
Measuring preferred store satisfaction using consumer choice criteria as a mediating factor.BusinessMoutinho, Luiz, Hutcheson, Graeme D.
Modelling marketing orientation: an application in the education sector.BusinessSiu, Noel Y.M., Wilson, Richard M.S.
Positioning alternative perspectives of consumer behaviour.BusinessMarsden, David, Littler, Dale
Realising the marketing advantages of international standard-setting activities: Opportunities for innovative technology-based SMEs.BusinessMcGaughey, Sara L
Review and critical assessment of research on marketing and the environment.BusinessKilbourne, William E., Beckmann, Suzanne C.
Romancing the market: sex, shopping and subjective personal introspection.BusinessBrown, Stephen
Rules theory: understanding the social construction of consumer behaviour.BusinessButtle, Francis A.
Stable currency and international export competitiveness: a test of Buckley's 3-P model.BusinessTaggart, James H., Taggart, Jennifer M.
Stakeholders' contribution to the green new product development process.BusinessPolonsky, Michael Jay, Ottman, Jacquelyn
Taking advertising risks: the case of Clerical Medical.BusinessWest, Douglas, Shelton, David
The changing nature of theory and practice in marketing: on the value of synchrony.BusinessMurray, John A., O'Driscoll, Aidan
The customer exit process - a review and research agenda.BusinessStewart, Kate
The mirror and the lamp: representing the entrepreneur.BusinessMcAuley, Andrew
The nature of the product in market relationships: a pluri-signified product concept.BusinessTzokas, Nikolaos, Saren, Michael
The role of trust in the marketing activities of entrepreneurs establishing new ventures.BusinessBirley, Sue, Ali, Haider
The World Wide Web as an industrial marketing communication tool: models for the identification and assessment of opportunities.BusinessLane, Nikala, Berthon, Pierre, Pitt, Leyland, Watson, Richard T.
Towards a theory of sustainable communication in risk society: relating issues of sustainability to marketing communications.BusinessMcDonagh, Pierre
UK consumer decision-making styles.BusinessMitchell, V.-W., Bates, L.
Using information technology effectively: A study of marketing installations.BusinessLittler, Dale, Bruce, Margaret, Leverick, Fiona, Wilson, Dominic
Vanishing point: The mix management paradigm re-viewed.BusinessO'Malley, Lisa, Patterson, Maurice
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