Journal of Marketing Management 1999 |
Title | Subject | Authors |
A contingency approach to market orientation: distinguishing behaviours, systems, structures, strategies and performance characteristics. | Business | Harris, Lloyd C., Piercy, Nigel F. |
An examination of categorisation and stereotyping heuristics in global product evaluations.(research in to consumer behaviour) | Business | Hu, Michael Y., Hadjimarcou, John |
Are Loyalty Schemes a manifestation of Relationship Marketing? | Business | Hart, Susan, Tzokas, Nikolaos, Smith, Andrew, Sparks, Leigh |
A transactional analysis approach to the categorisation of corporate marketing behaviour. | Business | Bennett, Roger |
Attitudes of contemporary European women toward sex role portrayal, company image and purchase intention: the French versus U.S. experience. | Business | White, D. Steven, Lundstrom, William J., Chopoorian, Jack A. |
Balancing internal and external market orientations. | Business | Lings, Ian N. |
Benchmarking marketing processes for performance improvement: a new approach from the Chartered Institute of Marketing. | Business | Woodburn, Diana |
Brand management through narrowing the gap between brand identity and brand reputation.(Special Issue on Brand Reality) | Business | Chernatony, Leslie de |
Brand mantras: rationale, criteria and examples.(Special Issue on Brand Reality) | Business | Keller, Keith Lane |
Brand orientation: a mindset for building brands into strategic resources.(Special Issue on Brand Reality) | Business | Urde, Mats |
Brand Reality editorial.(Special Issue on Brand Reality)(Editorial) | Business | Macrae, Chris |
Brand reality: the Japanese perspective.(Special Issue on Brand Reality) | Business | Johansson, Johny K., Hirano, Masaaki |
Built-in branding: how to engineer a leadership brand.(Special Issue on Brand Reality) | Business | Tilley, Catherine |
Celebrity endorsement: a literature review.(Bibliography) | Business | Erdogan, B. Zafer |
Charitable giving: towards a model of donor behaviour. | Business | Sargeant, Adrian |
Contemporary museum culture and consumer behaviour. | Business | Goulding, Christina |
Customer loyalty in high and low involvement service settings: the moderating impact of positive emotions. | Business | Ruyter, Ko de, Bloemer, Josee |
Dependency in manufacturer-retailer relationships: the potential implications of retail internationalisation for indigenous food manufacturers. | Business | Collins, Alan, Burt, Steve |
Developing a segmented service strategy: improving measurement in relationship marketing. | Business | Payne, Adrian, Frow, Pennie |
Experiential Marketing.(Special Issue on Brand Reality) | Business | Schmitt, Bernd |
Improving marketing accountability through better management of the market research process. | Business | Shaw, Robert, White, Carolyn |
In sickness and in health: exploring and redeveloping a measure of marketing effectiveness. | Business | Tynan, Caroline, Connor, Paul |
Intranet adoption and inter-functional co-ordination.(annual survey of 324 marketing managers in New Zealand) | Business | McNaughton, Rod B., Matear, Sheelagh, Quickenden, Paul, Gray, Brendan |
Managing successful brands: an empirical study which compares the corporate cultures of companies managing the World's Top 100 brands with those managing Outsider brands.(Special Issue on Brand Reality) | Business | Hankinson, Graham, Hankinson, Philippa |
Marketing performance measures: history and interrelationships. | Business | Clark, Bruce H. |
Mini cases on Brand Reality.(Special Issue on Brand Reality) | Business | Macrae, Chris |
Multiple strategy paradigms: an integration framework. | Business | Combe, Ian A. |
Out of the shadows.(Special Issue on Brand Reality)(Brand Reality) | Business | Mitchell, Alan |
Political marketing: lessons from the mainstream. | Business | Egan, John L. (English executive) |
Some attitudinal predictors of home-shopping through the Internet. | Business | Balabanis, George, Vassileiou, Stefanos |
The Acid Test of Corporate Identity Management.(Special Issue on Brand Reality) | Business | Balmer, John M.T., Soenen, Guillaume B. |
The affinity credit card relationship: can it really be mutually beneficial? | Business | Horne, Suzanne, Worthington, Steve |
The buy-in benchmark: how staff understanding and commitment impact brand and business performance. | Business | de Chernatony, Leslie, Thomson, Kevin, Arganbright, Lorrie, Khan, Sajid |
The effects of export stimulation: implications for export performance. | Business | Stewart, David B., McAuley, Andrew |
'The extraordinary self': Gothic culture and the construction of the self. | Business | Arnold, Stephen J., Miklas, Sharon |
The impact of environmental uncertainty perceptions, decision-maker characteristics and work environment characteristics on the perceived usefulness of Marketing Information Systems (MkIS): a conceptual framework. | Business | Jobber, David, Ashill, Nicholas J. |
The risk of collateral damage in advertising campaigns. | Business | Erdogan, B. Zafer, Crosier, Keith, Hernandez, Tony, Mohabir-Collins, Sandra |
The utility of the relationship metaphor in consumer markets: a critical evaluation. | Business | O'Malley, Lisa, Tynan, Caroline |
Top gun fighter pilots provide clues to more effective database marketing segmentation: the impact of birth order. | Business | Nancarrow, Clive, Wright, Len Tiu, Alakoc, Beril |
Transforming the value of company reports through marketing measurement. | Business | Davidson, J. Hugh |
Trust and co-operation in business relationship development: exploring the influence of national values. | Business | Harris, Simon, Dibben, Mark |
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