Journal of Marketing Management 1999 - Abstracts

Journal of Marketing Management 1999
TitleSubjectAuthors
A contingency approach to market orientation: distinguishing behaviours, systems, structures, strategies and performance characteristics.BusinessHarris, Lloyd C., Piercy, Nigel F.
An examination of categorisation and stereotyping heuristics in global product evaluations.(research in to consumer behaviour)BusinessHu, Michael Y., Hadjimarcou, John
Are Loyalty Schemes a manifestation of Relationship Marketing?BusinessHart, Susan, Tzokas, Nikolaos, Smith, Andrew, Sparks, Leigh
A transactional analysis approach to the categorisation of corporate marketing behaviour.BusinessBennett, Roger
Attitudes of contemporary European women toward sex role portrayal, company image and purchase intention: the French versus U.S. experience.BusinessWhite, D. Steven, Lundstrom, William J., Chopoorian, Jack A.
Balancing internal and external market orientations.BusinessLings, Ian N.
Benchmarking marketing processes for performance improvement: a new approach from the Chartered Institute of Marketing.BusinessWoodburn, Diana
Brand management through narrowing the gap between brand identity and brand reputation.(Special Issue on Brand Reality)BusinessChernatony, Leslie de
Brand mantras: rationale, criteria and examples.(Special Issue on Brand Reality)BusinessKeller, Keith Lane
Brand orientation: a mindset for building brands into strategic resources.(Special Issue on Brand Reality)BusinessUrde, Mats
Brand Reality editorial.(Special Issue on Brand Reality)(Editorial)BusinessMacrae, Chris
Brand reality: the Japanese perspective.(Special Issue on Brand Reality)BusinessJohansson, Johny K., Hirano, Masaaki
Built-in branding: how to engineer a leadership brand.(Special Issue on Brand Reality)BusinessTilley, Catherine
Celebrity endorsement: a literature review.(Bibliography)BusinessErdogan, B. Zafer
Charitable giving: towards a model of donor behaviour.BusinessSargeant, Adrian
Contemporary museum culture and consumer behaviour.BusinessGoulding, Christina
Customer loyalty in high and low involvement service settings: the moderating impact of positive emotions.BusinessRuyter, Ko de, Bloemer, Josee
Dependency in manufacturer-retailer relationships: the potential implications of retail internationalisation for indigenous food manufacturers.BusinessCollins, Alan, Burt, Steve
Developing a segmented service strategy: improving measurement in relationship marketing.BusinessPayne, Adrian, Frow, Pennie
Experiential Marketing.(Special Issue on Brand Reality)BusinessSchmitt, Bernd
Improving marketing accountability through better management of the market research process.BusinessShaw, Robert, White, Carolyn
In sickness and in health: exploring and redeveloping a measure of marketing effectiveness.BusinessTynan, Caroline, Connor, Paul
Intranet adoption and inter-functional co-ordination.(annual survey of 324 marketing managers in New Zealand)BusinessMcNaughton, Rod B., Matear, Sheelagh, Quickenden, Paul, Gray, Brendan
Managing successful brands: an empirical study which compares the corporate cultures of companies managing the World's Top 100 brands with those managing Outsider brands.(Special Issue on Brand Reality)BusinessHankinson, Graham, Hankinson, Philippa
Marketing performance measures: history and interrelationships.BusinessClark, Bruce H.
Mini cases on Brand Reality.(Special Issue on Brand Reality)BusinessMacrae, Chris
Multiple strategy paradigms: an integration framework.BusinessCombe, Ian A.
Out of the shadows.(Special Issue on Brand Reality)(Brand Reality)BusinessMitchell, Alan
Political marketing: lessons from the mainstream.BusinessEgan, John L. (English executive)
Some attitudinal predictors of home-shopping through the Internet.BusinessBalabanis, George, Vassileiou, Stefanos
The Acid Test of Corporate Identity Management.(Special Issue on Brand Reality)BusinessBalmer, John M.T., Soenen, Guillaume B.
The affinity credit card relationship: can it really be mutually beneficial?BusinessHorne, Suzanne, Worthington, Steve
The buy-in benchmark: how staff understanding and commitment impact brand and business performance.Businessde Chernatony, Leslie, Thomson, Kevin, Arganbright, Lorrie, Khan, Sajid
The effects of export stimulation: implications for export performance.BusinessStewart, David B., McAuley, Andrew
'The extraordinary self': Gothic culture and the construction of the self.BusinessArnold, Stephen J., Miklas, Sharon
The impact of environmental uncertainty perceptions, decision-maker characteristics and work environment characteristics on the perceived usefulness of Marketing Information Systems (MkIS): a conceptual framework.BusinessJobber, David, Ashill, Nicholas J.
The risk of collateral damage in advertising campaigns.BusinessErdogan, B. Zafer, Crosier, Keith, Hernandez, Tony, Mohabir-Collins, Sandra
The utility of the relationship metaphor in consumer markets: a critical evaluation.BusinessO'Malley, Lisa, Tynan, Caroline
Top gun fighter pilots provide clues to more effective database marketing segmentation: the impact of birth order.BusinessNancarrow, Clive, Wright, Len Tiu, Alakoc, Beril
Transforming the value of company reports through marketing measurement.BusinessDavidson, J. Hugh
Trust and co-operation in business relationship development: exploring the influence of national values.BusinessHarris, Simon, Dibben, Mark
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