Journal of Marketing Management 2000 |
Title | Subject | Authors |
A behavioural analysis of co-operative marketing organisations. | Business | Palmer, Adrian, Barrett, Shirley, Ponsonby, Sharon |
Acculturation and inter-ethnic consumer perceptions: Can you feel what we feel? | Business | Jamal, Ahmad, Chapman, Malcolm |
Bridging the knowledge divide: issues on the feminisation of marketing practice. | Business | Maclaran, Pauline, Catterall, Miriam |
By popular demand: marketing the arts. | Business | Butler, Patrick |
Customer confusion: the mobile phone market. | Business | Turnbull, Peter W., Leek, Sheena, Ying, Grace |
Ethnicity, identity and marketing: a critical review. | Business | Burton, Dawn |
Factors influencing international retailers' market entry mode strategy: qualitative evidence from the UK fashion sector. | Business | Doherty, Anne Marie |
Female employment in sales organisations: Learning to manage the 'pink collar' army. | Business | Lane, Nikala |
First-store loyalty and retention. | Business | East, Robert, Hammond, Kathy, Harris, Patricia Roberts, Lomax, Wendy |
Implementing marketing strategy through a market orientation. | Business | Dobni, C. Brooke, Luffman, George |
"Integration" in communication management: conceptual and methodological considerations. | Business | Cornelissen, Joep |
IT and coordination modes: The case of the garment industry in France and US. | Business | Abecassis, Celine, Caby, Laurence, Jaeger, Christine |
Knick-knack Paddy-whack, give a pub a theme. | Business | Brown, Stephen, Patterson, Anthony |
Market segmentation by cohorts: the value and validity of cohorts in America and abroad. | Business | Schewe, Charles D., Noble, Stephanie M. |
New brands: near-instant loyalty. | Business | Ehrenberg, Andrew, Goodhardt, Gerald |
New product uniqueness in the context of industrial product development. | Business | Lindman, Martti |
Objectives and measures at UK trade exhibitions. | Business | Blythe, Jim |
On the precipice of a revolution with Hamel and Prahalad.(analysis of G. Hamel and C.K. Prahalad's 'Competing for the Future') | Business | O'Reilly, Daragh |
Pre-empting implementation barriers: Foundations, processes and actions - the need for internal relationships. | Business | Dibb, Sally, Simkin, Lyndon |
Problems and future of the brand management structure in the fast moving consumer goods industry: the viewpoint of brand managers in Greece. | Business | Panigyrakis, George G., Veloutsou, Cleopatra A. |
Reconsidering the relationship analogy. | Business | Smith, Warren, Higgins, Matthew |
Relationship governance structures and performance. | Business | O'Toole, Tom, Donaldson, Bill |
Relationship marketing theory: its roots and direction. | Business | Moller, Kristian, Halinen, Aino |
Relationship quality and customer retention through strategic communication of customer skills. | Business | Hennig-Thurau, Thorsten |
Remuneration policies in the marketing area: behavioural vs. performance measures. | Business | Fuentelsaz, Lucio, Gomez, Jaime, Martinez, Eva, Polo, Yolanda |
Sources of power in international marketing channels. | Business | Katsikeas, Constantine S., Goode, Mark M.H., Katsikea, Eva |
The contribution of ethical obligation and self-identity to the theory of planned behaviour: an exploration of ethical consumers. | Business | Shaw, Deidre, Shiu, Edward, Clarke, Ian |
The external contingency and internal characteristic of relationship marketing. | Business | Chien, Charles S., Moutinho, Luiz |
The influence of negative information on purchase behavior. | Business | Weinberger, Marc G., Lepkowska-White, Elzbieta |
The link between surprise and satisfaction: an exploratory research on how best to measure surprise. | Business | Vanhamme, Joelle |
The MSI priorities: a critical view on researching firm performance, customer experience and marketing.(Marketing Science Institute) | Business | Wensley, Robin |
The older consumer as innovator: Does cognitive age hold the key? | Business | Carrigan, Marylyn, Szmigin, Isabelle |
The zone of tolerance: insights and influences. | Business | Gwynne, Anne L., Devlin, James F., Ennew, Christine T. |
Toward an understanding of the role of cross-cultural equivalence in international personal selling. | Business | Reynolds, Nina, Simintiras, A. |
Transactional or relationship marketing: Determinants of strategic choices. | Business | Li, Fuan, Nicholls, J.A.F. |
Trust, brand equity and brand reality in Internet business relationships: an interdisciplinary approach. | Business | Jevons, Colin, Gabbott, Mark |
Understanding the characteristics of price elasticities for frequently purchased packaged goods. | Business | Brodie, Roderick J., Danaher, Peter J. |
Understanding the consumer experience: it's 'good to talk.'. | Business | Parker, Cathy, Baron, Steve, Harris, Kim |
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