Journal of Marketing Management 2000 - Abstracts

Journal of Marketing Management 2000
TitleSubjectAuthors
A behavioural analysis of co-operative marketing organisations.BusinessPalmer, Adrian, Barrett, Shirley, Ponsonby, Sharon
Acculturation and inter-ethnic consumer perceptions: Can you feel what we feel?BusinessJamal, Ahmad, Chapman, Malcolm
Bridging the knowledge divide: issues on the feminisation of marketing practice.BusinessMaclaran, Pauline, Catterall, Miriam
By popular demand: marketing the arts.BusinessButler, Patrick
Customer confusion: the mobile phone market.BusinessTurnbull, Peter W., Leek, Sheena, Ying, Grace
Ethnicity, identity and marketing: a critical review.BusinessBurton, Dawn
Factors influencing international retailers' market entry mode strategy: qualitative evidence from the UK fashion sector.BusinessDoherty, Anne Marie
Female employment in sales organisations: Learning to manage the 'pink collar' army.BusinessLane, Nikala
First-store loyalty and retention.BusinessEast, Robert, Hammond, Kathy, Harris, Patricia Roberts, Lomax, Wendy
Implementing marketing strategy through a market orientation.BusinessDobni, C. Brooke, Luffman, George
"Integration" in communication management: conceptual and methodological considerations.BusinessCornelissen, Joep
IT and coordination modes: The case of the garment industry in France and US.BusinessAbecassis, Celine, Caby, Laurence, Jaeger, Christine
Knick-knack Paddy-whack, give a pub a theme.BusinessBrown, Stephen, Patterson, Anthony
Market segmentation by cohorts: the value and validity of cohorts in America and abroad.BusinessSchewe, Charles D., Noble, Stephanie M.
New brands: near-instant loyalty.BusinessEhrenberg, Andrew, Goodhardt, Gerald
New product uniqueness in the context of industrial product development.BusinessLindman, Martti
Objectives and measures at UK trade exhibitions.BusinessBlythe, Jim
On the precipice of a revolution with Hamel and Prahalad.(analysis of G. Hamel and C.K. Prahalad's 'Competing for the Future')BusinessO'Reilly, Daragh
Pre-empting implementation barriers: Foundations, processes and actions - the need for internal relationships.BusinessDibb, Sally, Simkin, Lyndon
Problems and future of the brand management structure in the fast moving consumer goods industry: the viewpoint of brand managers in Greece.BusinessPanigyrakis, George G., Veloutsou, Cleopatra A.
Reconsidering the relationship analogy.BusinessSmith, Warren, Higgins, Matthew
Relationship governance structures and performance.BusinessO'Toole, Tom, Donaldson, Bill
Relationship marketing theory: its roots and direction.BusinessMoller, Kristian, Halinen, Aino
Relationship quality and customer retention through strategic communication of customer skills.BusinessHennig-Thurau, Thorsten
Remuneration policies in the marketing area: behavioural vs. performance measures.BusinessFuentelsaz, Lucio, Gomez, Jaime, Martinez, Eva, Polo, Yolanda
Sources of power in international marketing channels.BusinessKatsikeas, Constantine S., Goode, Mark M.H., Katsikea, Eva
The contribution of ethical obligation and self-identity to the theory of planned behaviour: an exploration of ethical consumers.BusinessShaw, Deidre, Shiu, Edward, Clarke, Ian
The external contingency and internal characteristic of relationship marketing.BusinessChien, Charles S., Moutinho, Luiz
The influence of negative information on purchase behavior.BusinessWeinberger, Marc G., Lepkowska-White, Elzbieta
The link between surprise and satisfaction: an exploratory research on how best to measure surprise.BusinessVanhamme, Joelle
The MSI priorities: a critical view on researching firm performance, customer experience and marketing.(Marketing Science Institute)BusinessWensley, Robin
The older consumer as innovator: Does cognitive age hold the key?BusinessCarrigan, Marylyn, Szmigin, Isabelle
The zone of tolerance: insights and influences.BusinessGwynne, Anne L., Devlin, James F., Ennew, Christine T.
Toward an understanding of the role of cross-cultural equivalence in international personal selling.BusinessReynolds, Nina, Simintiras, A.
Transactional or relationship marketing: Determinants of strategic choices.BusinessLi, Fuan, Nicholls, J.A.F.
Trust, brand equity and brand reality in Internet business relationships: an interdisciplinary approach.BusinessJevons, Colin, Gabbott, Mark
Understanding the characteristics of price elasticities for frequently purchased packaged goods.BusinessBrodie, Roderick J., Danaher, Peter J.
Understanding the consumer experience: it's 'good to talk.'.BusinessParker, Cathy, Baron, Steve, Harris, Kim
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