Journal of Marketing Management 2001 |
Title | Subject | Authors |
An Exploration of the Advertising Ambitions and Strategies of the 2001 British General Election.(Statistical Data Included) | Business | Dermody, Janine, Scullion, Richard |
Consumer affairs responses to unsolicited customer compliments.(Statistical Data Included) | Business | Erickson, G. Scott, Eckrich, Donald W. |
Consumer response to line extensions: trial and cannibalisation effects.(Statistical Data Included) | Business | Lomax, Wendy, McWilliam, Gil |
Defining the domain of Perceived Environmental Uncertainty: an exploratory study of senior marketing executives. | Business | Jobber, David, Ashill, Nicholas J. |
Diluting negative country of origin stereotypes: a social stereotype approach. | Business | Lotz, Sherry L., Hu, Michael Y. |
Dislikes, distastes and the undesired self: conceptualising and exploring the role of the undesired end state in consumer experience. | Business | Hogg, Margaret K., Banister, Emma N. |
Does Political PR Enhance or Trivialise Democracy? The UK General Election 2001 as Contest between Presentation and Substance.(Statistical Data Included) | Business | Moloney, Kevin, Colmer, Rob |
Election 2001- The Silent Majority: Women.(Statistical Data Included) | Business | Gardner, Hanne, Rees, Patricia, Tsianti, Maria |
Establishing the Charles Kennedy Brand: A Strategy for an Election the Result of which is a Foregone Conclusion.(Statistical Data Included) | Business | Harris, Phil, Lock, Andrew |
Exploring relationship management in professional services: a study of management consultancy.(Industry Overview) | Business | Karantinou, Kalipso M., Hogg, Margaret K. |
From Brand Vision to Brand Evaluation.(book review)(Review) | Business | DAvid McCaskey |
Inter-organisational relationships and strategy development in an evolving industrial network: mapping structure and process. | Business | Ellis, Nick, Mayer, Richard |
Interpreting the past, writing the future.(interpretive consumer research) | Business | Shankar, Avi, Patterson, Maurice |
Kellog on Markeing.(Review) | Business | Crosier, Keith |
Labouring the Point: Operation Victory and the Battle for a Second Term.(British Labour Party) | Business | Wring, Dominic |
Landslide II or Trauma II? The National Results.(Statistical Data Included) | Business | Seawright, David |
Market-focused resources, competitive positioning and firm performance. | Business | Hooley, Graham, Fahy, John, Greenley, Gordon, Cadogan, John |
Marketing for muggles: Harry Potter and the retro revolution.(marketing technique used to sell Harry Potter books) | Business | Brown, Stephen |
Marketing the British Conservatives 1997-2001. | Business | Lees-Marshment, Jennifer |
Market orientation and firm value. | Business | McNaughton, Rod B., Osborne, Phil, Morgan, Robert E., Kutwaroo, Gopal |
Partner symmetries, partner conflict and the quality of joint venture marketing strategy: an empirical investigation. | Business | Morris, Bennet G.A., Cadogan, John W. |
Relationship marketing and customer loyalty in a retail setting: a dyadic exploration.(Statistical Data Included)(Industry Overview) | Business | Too, Leanne H.Y., Souchon, Anne L., Thirkell, Peter C. |
Service encounter conceptualisation: employees' service behaviours and customers' service quality perceptions.(Statistical Data Included) | Business | Souchon, Anne L., Farrell, Andrew M., Durden, Geoffrey R. |
Shopping motivation: investigating the shopping process and outcomes of the retail experience at a craft fair.(Statistical Data Included) | Business | Hibbert, Sally, Tagg, Stephen K. |
Six Sigma and service quality: Christian Gonroos revisited. | Business | Woodall, Tony |
The 2001 General Election: Factors Influencing the Brand Image of Political Parties and their Leaders.(Statistical Data Included) | Business | Smith, Gareth |
The corporate identity metaphor: perspectives, problems and prospects. | Business | Cornelissen, Joep, Harris, Phil |
The exporter-import agent contract and the influence of cultural dimensions. | Business | Johnson, Lester W., Karunaratna, Amal R., Rao, C.P. |
The future perfect declined: utopian studies and consumer research. | Business | Maclaran, Pauline, Brown, Stephen |
The interactive effects of strategic marketing planning and performance: a neural network analysis. | Business | Moutinho, Luiz, Phillips, Paul A., Davies, Fiona M. |
The role of non-verbal communication in service encounters: a conceptual framework. | Business | Gabbott, Mark, Hogg, Gillian |
The role of perceptions in predicting donor value.(Statistical Data Included) | Business | West, Douglas C., Sargeant, Adrian, Ford, John |
Understanding consumption: contributions from a narrative perspective. | Business | Shankar, Avi, Elliott, Richard, Goulding, Christina |
"What happened was..." broadening the agenda for storied research.(marketing) | Business | Hopkinson, Gillian C., Hogarth-Scott, Sandra |
Willing volunteers or unwilling conscripts? Professionals and marketing in service organisations. | Business | Laing, Angus, McKee, Lorna |
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