Journal of Marketing Management 2001 - Abstracts

Journal of Marketing Management 2001
TitleSubjectAuthors
An Exploration of the Advertising Ambitions and Strategies of the 2001 British General Election.(Statistical Data Included)BusinessDermody, Janine, Scullion, Richard
Consumer affairs responses to unsolicited customer compliments.(Statistical Data Included)BusinessErickson, G. Scott, Eckrich, Donald W.
Consumer response to line extensions: trial and cannibalisation effects.(Statistical Data Included)BusinessLomax, Wendy, McWilliam, Gil
Defining the domain of Perceived Environmental Uncertainty: an exploratory study of senior marketing executives.BusinessJobber, David, Ashill, Nicholas J.
Diluting negative country of origin stereotypes: a social stereotype approach.BusinessLotz, Sherry L., Hu, Michael Y.
Dislikes, distastes and the undesired self: conceptualising and exploring the role of the undesired end state in consumer experience.BusinessHogg, Margaret K., Banister, Emma N.
Does Political PR Enhance or Trivialise Democracy? The UK General Election 2001 as Contest between Presentation and Substance.(Statistical Data Included)BusinessMoloney, Kevin, Colmer, Rob
Election 2001- The Silent Majority: Women.(Statistical Data Included)BusinessGardner, Hanne, Rees, Patricia, Tsianti, Maria
Establishing the Charles Kennedy Brand: A Strategy for an Election the Result of which is a Foregone Conclusion.(Statistical Data Included)BusinessHarris, Phil, Lock, Andrew
Exploring relationship management in professional services: a study of management consultancy.(Industry Overview)BusinessKarantinou, Kalipso M., Hogg, Margaret K.
From Brand Vision to Brand Evaluation.(book review)(Review)BusinessDAvid McCaskey
Inter-organisational relationships and strategy development in an evolving industrial network: mapping structure and process.BusinessEllis, Nick, Mayer, Richard
Interpreting the past, writing the future.(interpretive consumer research)BusinessShankar, Avi, Patterson, Maurice
Kellog on Markeing.(Review)BusinessCrosier, Keith
Labouring the Point: Operation Victory and the Battle for a Second Term.(British Labour Party)BusinessWring, Dominic
Landslide II or Trauma II? The National Results.(Statistical Data Included)BusinessSeawright, David
Market-focused resources, competitive positioning and firm performance.BusinessHooley, Graham, Fahy, John, Greenley, Gordon, Cadogan, John
Marketing for muggles: Harry Potter and the retro revolution.(marketing technique used to sell Harry Potter books)BusinessBrown, Stephen
Marketing the British Conservatives 1997-2001.BusinessLees-Marshment, Jennifer
Market orientation and firm value.BusinessMcNaughton, Rod B., Osborne, Phil, Morgan, Robert E., Kutwaroo, Gopal
Partner symmetries, partner conflict and the quality of joint venture marketing strategy: an empirical investigation.BusinessMorris, Bennet G.A., Cadogan, John W.
Relationship marketing and customer loyalty in a retail setting: a dyadic exploration.(Statistical Data Included)(Industry Overview)BusinessToo, Leanne H.Y., Souchon, Anne L., Thirkell, Peter C.
Service encounter conceptualisation: employees' service behaviours and customers' service quality perceptions.(Statistical Data Included)BusinessSouchon, Anne L., Farrell, Andrew M., Durden, Geoffrey R.
Shopping motivation: investigating the shopping process and outcomes of the retail experience at a craft fair.(Statistical Data Included)BusinessHibbert, Sally, Tagg, Stephen K.
Six Sigma and service quality: Christian Gonroos revisited.BusinessWoodall, Tony
The 2001 General Election: Factors Influencing the Brand Image of Political Parties and their Leaders.(Statistical Data Included)BusinessSmith, Gareth
The corporate identity metaphor: perspectives, problems and prospects.BusinessCornelissen, Joep, Harris, Phil
The exporter-import agent contract and the influence of cultural dimensions.BusinessJohnson, Lester W., Karunaratna, Amal R., Rao, C.P.
The future perfect declined: utopian studies and consumer research.BusinessMaclaran, Pauline, Brown, Stephen
The interactive effects of strategic marketing planning and performance: a neural network analysis.BusinessMoutinho, Luiz, Phillips, Paul A., Davies, Fiona M.
The role of non-verbal communication in service encounters: a conceptual framework.BusinessGabbott, Mark, Hogg, Gillian
The role of perceptions in predicting donor value.(Statistical Data Included)BusinessWest, Douglas C., Sargeant, Adrian, Ford, John
Understanding consumption: contributions from a narrative perspective.BusinessShankar, Avi, Elliott, Richard, Goulding, Christina
"What happened was..." broadening the agenda for storied research.(marketing)BusinessHopkinson, Gillian C., Hogarth-Scott, Sandra
Willing volunteers or unwilling conscripts? Professionals and marketing in service organisations.BusinessLaing, Angus, McKee, Lorna
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