Journal of Marketing Management 2003 - Abstracts

Journal of Marketing Management 2003
TitleSubjectAuthors
A cross-cultural perspective on the role of branding in financial services: the small business market.BusinessEnnew, Christine T., McKechnie, Sally A., Aish, Ehab M. Abou
Analysing the commitment - service quality relationship: a comparative study of retail banking call centres and branches.BusinessMalhotra, Neeru, Mukherjee, Avinandan
An exercise in early modern branding.BusinessHerman, Ruth
Assessing the role of e-marketing in contemporary marketing practice.BusinessCoviello, Nicole E., Brodie, Roderick J., Brookes, Richard W., Palmer, Roger A.
Attitudes of parents toward advertising to children in UK, Sweden and New Zealand.BusinessYoung, Brian M., Bruin, Anne de, Eagle, Lynne
Banker-customer interactions in financial services.BusinessDurkin, Mark, Hewer, Paul, Howcraft, Barry
Brand architecture in services: the example of retail financial services.BusinessDevlin, James
Brand salience and customer defection in subscription markets.BusinessSharp, Byron, Romaniuk, Jenni
Children's understanding of television advertising intent.BusinessLawlor, Margret-Anne, Prothero, Andrea
Conceptualizing and assessing young children's knowledge of television advertising within a framework of implicit and explicit knowledge.BusinessPine, Karen J., Veasey, Tina
Consumers' perception and misperception of market leadership and market pioneership.BusinessKamins, Michael A., Alpert, Frank H., Perner, Lars
Developing teaching strategies for research methods that are appropriate to the learning styles of marketing communication students.BusinessCourt, Sue, Molesworth, Mike
Editorial: Marketing to children.BusinessGunter, Barrie, Oates, Caroline, Blades, Mark
Eliciting online customers' preferences: conjoint vs self-explicated attribute-level measurements.BusinessAggarwal, Praveen, Vaidyanathan, Rajiv
Everything under control: A child's eye view of advertising.BusinessBartholomew, Alice, O'Donohoe, Stephanie
Factors influencing successful brand extensions.Businessde Chernatony, Leslie, Hem, Leif E., Iversen, Nina M.
Innovation strategy, process and performance in the commercial banking industry.BusinessAlam, Ian
Integrating adaptation and standardization in international marketing: The AdaptStand modeling process.(research into international marketing through the use of surveys)BusinessVrontis, Demetris
Internal marketing in the UK retain banking sector: rhetorical or reality?BusinessPapasolomou-Doukakis, Ioanna
Jumped, pushed or forgotten? Approaches to dissolution.BusinessPressey, Andrew D., Mathews, Brian P.
Mapping out the landscape of marketing journals.(Comment and Response)BusinessOppewal, Harmen, Easton, Geoff
Marketing challenges in e-banking: standalone or integrated?(service strategy)BusinessHughes, Tim
Marketing journals and the research assessment exercise.BusinessEaston, G., Easton, D.M.
Marketing: The engineer's perspective.(marketing engineering services)BusinessShaw, Vivienne
Market segmentation and product differentiation in political campaigns: a techical feature perspective.BusinessBaines, Paul R. et al
Measurement invariance of marketing instruments: an implication across countries.BusinessGabbott, Mark, Mavondo, Felix, Tsarenko, Yelena
Order effects in customer satisfaction modeling.BusinessJohnson, Michael D., Seigyoung, Auh, Salisbury, Linda Court
Relationship marketing, knowledge management systems and E-commerce operations in small UK accountancy practices.BusinessChaston, I et al
Rethinking the UK system of doctoral training in marketing.BusinessBurton, Dawn
Risk and creativity in advertising.BusinessWest, Douglas C., Murad, Jaafar el-
Segmentation of bank customers by utilising ethnic/cultural profile dimensions: a qualitative approach.BusinessAndronikidis, Andreas I., Dimitriadis, Nikolaos I.
Service elimination decision-making analysis of candidates for elimination and remedial actions.BusinessArgouslidis, Paraskevas C., McLean, Fiona
Social comparison goals and the consumption of advertising: towards a more contingent view of young women's consumption of advertising.BusinessHogg, Margaret K., Fragou, Aikaterini
The corporate identity management process revisited.BusinessAbratt, Russell, Bick, Geoff, Jacobson, Marciene C.
The diffusion of online banking.BusinessBradley, Laura, Steward, Kate
The impact of ethical sales behavior on customer satisfaction, trust and loyalty to the company: an emphirical study in the financial services industry.BusinessRoman, Sergio
"The net generation": Children and young people, Internet and online shopping.BusinessThomson, Elizabeth S., Laing, Angus W.
The role of market orientation in business dyadic relationship: testing an integrator model.BusinessSanzo, M. Jose et al
The sweet smell of success: olfaction in retailing.(ambient scent)BusinessDavies, Barry J., Kooijman, Dion, Ward, Philippa
The use of metaphor in exploration of the brand concept.BusinessDavies, Gary, Chun, Rosa
Tickled pink: the personal meaning of cause related marketing for customers.BusinessBroderick, Anne, Jogi, Amandeep, Garry, Tony
Transformation of the traditional salesforce: imperatives for intelligence, interface and integration.(includes related article)BusinessLane, Nikala, Piercy, Nigel F.
UK charity retailing: managing in a newly professionalised sector.BusinessBroadbridge, Adelina, Parsons, Elizabeth
Validation of the celebrity endorsers' credibility scale: evidence from Asians.BusinessPornpitakpan, Chanthika
Web survey bias: sample or mode effect?BusinessGrandcolas, Ursula, Rettie, Ruth, Marusenko, Kira
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