Journal of Marketing Management 2003 |
Title | Subject | Authors |
A cross-cultural perspective on the role of branding in financial services: the small business market. | Business | Ennew, Christine T., McKechnie, Sally A., Aish, Ehab M. Abou |
Analysing the commitment - service quality relationship: a comparative study of retail banking call centres and branches. | Business | Malhotra, Neeru, Mukherjee, Avinandan |
An exercise in early modern branding. | Business | Herman, Ruth |
Assessing the role of e-marketing in contemporary marketing practice. | Business | Coviello, Nicole E., Brodie, Roderick J., Brookes, Richard W., Palmer, Roger A. |
Attitudes of parents toward advertising to children in UK, Sweden and New Zealand. | Business | Young, Brian M., Bruin, Anne de, Eagle, Lynne |
Banker-customer interactions in financial services. | Business | Durkin, Mark, Hewer, Paul, Howcraft, Barry |
Brand architecture in services: the example of retail financial services. | Business | Devlin, James |
Brand salience and customer defection in subscription markets. | Business | Sharp, Byron, Romaniuk, Jenni |
Children's understanding of television advertising intent. | Business | Lawlor, Margret-Anne, Prothero, Andrea |
Conceptualizing and assessing young children's knowledge of television advertising within a framework of implicit and explicit knowledge. | Business | Pine, Karen J., Veasey, Tina |
Consumers' perception and misperception of market leadership and market pioneership. | Business | Kamins, Michael A., Alpert, Frank H., Perner, Lars |
Developing teaching strategies for research methods that are appropriate to the learning styles of marketing communication students. | Business | Court, Sue, Molesworth, Mike |
Editorial: Marketing to children. | Business | Gunter, Barrie, Oates, Caroline, Blades, Mark |
Eliciting online customers' preferences: conjoint vs self-explicated attribute-level measurements. | Business | Aggarwal, Praveen, Vaidyanathan, Rajiv |
Everything under control: A child's eye view of advertising. | Business | Bartholomew, Alice, O'Donohoe, Stephanie |
Factors influencing successful brand extensions. | Business | de Chernatony, Leslie, Hem, Leif E., Iversen, Nina M. |
Innovation strategy, process and performance in the commercial banking industry. | Business | Alam, Ian |
Integrating adaptation and standardization in international marketing: The AdaptStand modeling process.(research into international marketing through the use of surveys) | Business | Vrontis, Demetris |
Internal marketing in the UK retain banking sector: rhetorical or reality? | Business | Papasolomou-Doukakis, Ioanna |
Jumped, pushed or forgotten? Approaches to dissolution. | Business | Pressey, Andrew D., Mathews, Brian P. |
Mapping out the landscape of marketing journals.(Comment and Response) | Business | Oppewal, Harmen, Easton, Geoff |
Marketing challenges in e-banking: standalone or integrated?(service strategy) | Business | Hughes, Tim |
Marketing journals and the research assessment exercise. | Business | Easton, G., Easton, D.M. |
Marketing: The engineer's perspective.(marketing engineering services) | Business | Shaw, Vivienne |
Market segmentation and product differentiation in political campaigns: a techical feature perspective. | Business | Baines, Paul R. et al |
Measurement invariance of marketing instruments: an implication across countries. | Business | Gabbott, Mark, Mavondo, Felix, Tsarenko, Yelena |
Order effects in customer satisfaction modeling. | Business | Johnson, Michael D., Seigyoung, Auh, Salisbury, Linda Court |
Relationship marketing, knowledge management systems and E-commerce operations in small UK accountancy practices. | Business | Chaston, I et al |
Rethinking the UK system of doctoral training in marketing. | Business | Burton, Dawn |
Risk and creativity in advertising. | Business | West, Douglas C., Murad, Jaafar el- |
Segmentation of bank customers by utilising ethnic/cultural profile dimensions: a qualitative approach. | Business | Andronikidis, Andreas I., Dimitriadis, Nikolaos I. |
Service elimination decision-making analysis of candidates for elimination and remedial actions. | Business | Argouslidis, Paraskevas C., McLean, Fiona |
Social comparison goals and the consumption of advertising: towards a more contingent view of young women's consumption of advertising. | Business | Hogg, Margaret K., Fragou, Aikaterini |
The corporate identity management process revisited. | Business | Abratt, Russell, Bick, Geoff, Jacobson, Marciene C. |
The diffusion of online banking. | Business | Bradley, Laura, Steward, Kate |
The impact of ethical sales behavior on customer satisfaction, trust and loyalty to the company: an emphirical study in the financial services industry. | Business | Roman, Sergio |
"The net generation": Children and young people, Internet and online shopping. | Business | Thomson, Elizabeth S., Laing, Angus W. |
The role of market orientation in business dyadic relationship: testing an integrator model. | Business | Sanzo, M. Jose et al |
The sweet smell of success: olfaction in retailing.(ambient scent) | Business | Davies, Barry J., Kooijman, Dion, Ward, Philippa |
The use of metaphor in exploration of the brand concept. | Business | Davies, Gary, Chun, Rosa |
Tickled pink: the personal meaning of cause related marketing for customers. | Business | Broderick, Anne, Jogi, Amandeep, Garry, Tony |
Transformation of the traditional salesforce: imperatives for intelligence, interface and integration.(includes related article) | Business | Lane, Nikala, Piercy, Nigel F. |
UK charity retailing: managing in a newly professionalised sector. | Business | Broadbridge, Adelina, Parsons, Elizabeth |
Validation of the celebrity endorsers' credibility scale: evidence from Asians. | Business | Pornpitakpan, Chanthika |
Web survey bias: sample or mode effect? | Business | Grandcolas, Ursula, Rettie, Ruth, Marusenko, Kira |
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