Journal of the Academy of Marketing Science 1983 - Abstracts
| Journal of the Academy of Marketing Science 1983 | |||||
| Title | Subject | Authors | |||
|---|---|---|---|---|---|
| Addressing Procedures as a Mail Survey Response Inducement Technique. | Business | Neider, L.L., Sugrue, P.K. | |||
| Advertising and Male Nudity. | Business | Reidenbach, R.E., McCleary, K.W. | |||
| Applying Marketing Strategy to Private Source Grantsmanship. | Business | Stephens, K.T., Leonard, M.J., Manock, J.J. | |||
| Methodological Problems in the Comparative Analysis of International Marketing Systems. | Business | Winter, L.G., Prohaska, C.R. | |||
| Strategic Market Planning in the Commercial Airline Industry. | Business | Zallocco, R.L., Scotton, D.W., Jeresko, D.A. | |||
| Student Surrogates in Consumer Research. | Business | Beltramini, R.F. | |||
| The Impact of Alternative Consumer Education Strategies on Safety Knowledge and Behavior. | Business | Reid, I.D., Preusser, D.F. | |||
| The Influences of Inherent Risk and Information Acquisition on Consumer Risk Reduction Strategies. | Business | Lantos, G.P. | |||
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