| Journal of the Academy of Marketing Science 1984 |
| Title | Subject | Authors |
|---|
| A Factor Analytic Comparison of Outshopping Behavior in Larger Retail Trade Areas. | Business | Reidenbach, R.E., Cooper, M.B., Harrison, M.C. |
| An Analysis of Need-Appeals in Television Advertising. | Business | McNeal, J.U., McDaniel, S.W. |
| An Efficient O-1 Integer Programming Algorithm for Advertising Media Selection. | Business | Ahmed, N.U. |
| An Exploratory Study of Products Used for Enjoyment and Enhancement Purposes: Reasons for Choice among Brands. | Business | Holland, S.E. |
| Choosing between Discreet Marketing Policy Alternatives under Uncertain Market Response Conditions. | Business | Sarel, D., Yassour, J. |
| Concurrent Validity of a Measure of Innovative Cognitive Style. | Business | Joseph, B., Vyas, S.J. |
| Consumer Shopping Orientations, Non-Store Retailers, and Consumers' Patronage Intentions: A Multivariate Investigation. | Business | Korgaonkar, P.K. |
| Co-Production: A Viable Consideration for Developing Nations. | Business | Quintana, O. |
| Do Disclosure Attempts Influence Claim Believability and Perceived Advertiser Credibility? | Business | Earl, R.L., Pride, W.M. |
| How Communication Medium and Message Format Affect Corrective Advertising. | Business | Nkonge, J.H. |
| Husband-Wife Influence in Selecting a Family Professional. | Business | Kasulis, J.J., Hughes, M.A. |
| Improving the Profitability of Retail Merchandising Decisions - Revisited. | Business | McGinnis, M.A., Gable, M., Madden, R.B. |
| Personal and Nonpersonal Incentives in Mail Surveys: Immediate Versus Delayed Inducements. | Business | Ferrell, O.C., Pride, W.M., Skinner, S.J. |
| Student Perceptions of Questionable Personal Selling Practices. | Business | Bellizi, J.A., Hasty, R.W. |
| The Effect on Sales of Changes in a 'Push' Marketing Strategy in a Marketing Channel Context. | Business | Levy, M., Jones, G.W. |
| Toward Upgrading the Quality of Consumer Decision- Making. | Business | Wiley, J.B. |
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