Journal of the Academy of Marketing Science 1985 - Abstracts

Journal of the Academy of Marketing Science 1985
TitleSubjectAuthors
A longitudinal field test of stockout effects on multi-brand inventories.BusinessMotes, William H., Castleberry, Stephen B.
An investigation of the relative efficacy of four alternative approaches to importance-performance analysis.BusinessCrompton, John L., Duray, Nicholas A.
A value exchange model for the channel of distribution: implications for management and research.BusinessMiller, Richard Lee, Lewis, William F., Merenski, J. Paul
Determinants of retail profit performance: a consideration of retail marketing strategies.BusinessCronin, J. Joseph, Jr.
Image and cost factors in the choice of mental health-care organizations: a causal model.BusinessArora, Raj, Cavusgil, S. Tamer
Measuring coalitions in the industrial buying center. (interview)BusinessMorris, Michael H., Calantone, Roger J., Stanton, Wilbur W.
Professionalism and attorney attitudes toward legal service advertising.BusinessSnizek, William E., Crocker, Kenneth E.
The elderly: still the 'invisible and forgotten' market segment.BusinessVisvabharathy, Ganesan, Rink, David R.
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