| Journal of the Academy of Marketing Science 1987 |
| Title | Subject | Authors |
|---|
| A multivariate analysis of responses to dissatisfaction. | Business | Richins, Marsha L. |
| An evaluation of progress in the development of a definition of marketing. | Business | Ferrell, O.C., Lucas, George H., Jr. |
| An improved preference data collection method: balanced incomplete block designs. | Business | Rink, David R. |
| An integrated design for personal computers in the marketing curriculum. | Business | Dyer, Robert F. |
| An investigation of path-goal leadership theory and its impact on intrachannel conflict and satisfaction. | Business | Schul, Patrick L. |
| A profile of browsers in regional shopping malls. | Business | Jarboe, Glen R., McDaniel, Carl D. |
| A social cognition model of consumer problem recognition. | Business | Sirgy, M. Joseph |
| Consumer participation in the informal economy. | Business | McCrohan, Kevin F., Smith, James D. |
| Do source and anonymity affect mail survey results? | Business | Albaum, Gerald |
| Examining the effects of positive social labeling, time, and request sizes on compliance in a multistage marketing survey context. | Business | Motes, William H., Wechasara, Guntalee, Boya, Unal O. |
| Expert systems: the integrative sales management tool of the future. | Business | Steinberg, Margery, Plank, Richard E. |
| Marketing and the adoption of microcomputers: an application of diffusion theory. | Business | Goslar, Martin D. |
| Marketing journal hierarchies: faculty perceptions, 1986-87. | Business | Luke, Robert H., Doke, E. Reed |
| Microcomputer based methods for dyadic interaction research in marketing. | Business | Clopton, Stephen W., Barksdale, Hiram C., Jr. |
| Microcomputer versus mainframe usage by marketing professionals. | Business | Mentzer, John T., Schuster, Camille P., Roberts, David J. |
| Modeling rationality in marketing decision-making with game theory. | Business | di Benedetto, C. Anthony |
| Predispositions and the comparative effectiveness of rational, emotional and discrepant appeals for both high involvement and low involvement products. | Business | Crocker, Kenneth E., Holmes, John H. |
| Research note - profiling Visa and MasterCard holders: an overview of changes - 1973 to 1984, and some thoughts for future research. | Business | Hawes, Douglass K. |
| Salesforce support systems: potential applications to increase productivity. | Business | Collins, Robert H. |
| Shared organizational values: measurement and impact upon strategic marketing implementation. | Business | Beatty, Sharon E., Badovick, Gordon J. |
| Statistical analysis and design in marketing journal articles. | Business | Grazer, William F., Stiff, M. Ronald |
| Task complexity and contingent information processing in the case of couple's decision making. | Business | Kim, Chankon, Khoury, Majeed |
| The comparative test in marketing research and theory development. | Business | Andrus, David, Butler, Daylin, Norvell, Wayne |
| The current status of microcomputer usage in the marketing programs of AACSB-accredited colleges and universities. (American Assembly of Collegiate Schools of Business) | Business | Kurtz, David L., Boone, Louis E. |
| The effect of problem recognition style on information seeking. | Business | Bruner, Gordon C., II |
| The evolving marketing concept, competitive intensity and organizational performance. | Business | Lusch, Robert F., Laczniak, Gene R. |
| The halo effect in store image measurement. | Business | Petroshius, Susan M., Wu, Bob T.W. |
| The impact of demographics on household personal computer purchasing decisions. | Business | Sherman, Elaine, Delener, Nejdet |
| The importance of value structures in the perception of rewards by industrial salespersons. | Business | Apasu, Yao |
| The integration of microcomputers in marketing research and decision making. | Business | Malhotra, Naresh K., Tashchian, Armen, Mahmoud, Essam |
| The nature and measurement of marketing productivity in consumer durables industries: a firm level analysis. | Business | Hawkins, Del I., Best, Roger J., Lillis, Charles M. |
| The persuasive impact of two-sided selling appeals for an unknown brand name. | Business | Smith, Michael F., Hunt, James M. |
| The role of marketing in facilitating the diffusion of microcomputers and "The Information Society". | Business | Hawes, Douglass K. |
| Using empirical data to investigate the likelihood of brands being admitted or readmitted into an established evoked set. | Business | Sutton, Robert J. |
| Using the analytic hierarchy process to assess gender differences in the evaluation of microcomputer vendors. | Business | Whipple, Thomas W., Simmons, Karen A. |
| Validating the S-O-R paradigm for consumer involvement with a convenience good. (stimulus-organism-response) | Business | Slama, Mark E., Tashchian, Armen |
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