Journal of the Academy of Marketing Science 1993 |
Title | Subject | Authors |
An experimental examination of mood effects on retrieval and evaluation of advertisement and brand information. | Business | Grove, Stephen J., Burroughs, W. Jeffrey, Knowles, Patricia A. |
An exploratory study of reverse causality relationships among sales force turnover variables. | Business | Tyagi, Pradeep K., Wotruba, Thomas R. |
Coping with organizational role stress: intrinsic motivational orientation, perceived role benefits, and psychological withdrawal. (includes appendix) | Business | Keaveney, Susan M., Nelson, James E. |
Developing global products and marketing strategies: a rejoinder. (response to Lyn S. Amine, Journal of the Academy of Marketing Science, vol. 21, p. 79, Winter 1993) | Business | Samli, A. Coskun, Jacobs, Laurence, Wills, James R., Jr. |
Discrete choice surveys by telephone. | Business | Perkins, W. Steven, Roundy, Jacqueline |
Do feelings of success mediate sales performance-work attitude relationships? | Business | Brown, Steven P., Cron, William L., Leigh, Thomas W. |
Efficacy of perceived risk as a correlate of reported donation behavior: an empirical analysis. | Business | Babakus, Emin, Yavas, Ugur, Riecken, Glen |
Estimating individual cross-section coefficients from the random coefficient regression model. | Business | Leone, Robert P., Oberhelman, H. Dennis, Mulhern, Francis J. |
External and internal supplier influences: buyer perceptions of channel outcomes. | Business | Scandura, Terri A., Gassenheimer, Jule B. |
Focus group research dynamics and reporting: an examination of research objectives and moderator influences. | Business | McDonald, William J. |
Information load, cost/benefit assessment and decision strategy variability. | Business | Ursic, Michael L., Helgeson, James G. |
Linking consumer behavior constructs to international marketing strategy: a comment on Wills, Samli, and Jacobs and an extension. | Business | Amine, Lyn S. |
Organizational culture and ethical research behavior. | Business | Akaah, Ishmael P. |
Peer, parent, and media influences in teen apparel shopping. | Business | Mascarenhas, Oswald A., Higby, Mary A. |
R&D-marketing integration in Japanese high-technology firms: hypotheses and empirical evidence. | Business | Song, X. Michael, Parry, Mark E. |
Satisfaction with international marketing channels. | Business | Klein, Saul, Roth, Victor J. |
Source effects in communication and persuasion research: a meta-analysis of effect size. | Business | Wilson, Elizabeth J., Sherrell, Daniel L. |
Strategy clusters in Japanese markets: firm performance implications. | Business | Duhan, Dale F., Kotabe, Masaaki |
The nature and determinants of customer expectations of service. | Business | Zeithaml, Valarie A., Berry, Leonard L., Parasuraman, A. |
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