Journal of the Academy of Marketing Science 2005 - Abstracts

Journal of the Academy of Marketing Science 2005
TitleSubjectAuthors
An attitude-behavior model of salespeople's customer orientation.Business 
An evaluation of journals used in doctoral marketing programs.BusinessBauerly, Ronald J., Johnson, Don T.
Blowing Bubbles: Heuristics and Biases in the run-up of stock prices.BusinessJohnson, Joseph, Tellis, Gerard J.
Brand-extension price premiums: the effects of perceived fit and extension product category risk.BusinessSmith, Daniel C., DelVecchio, Devon
Branding strategies, marketing communication, and perceived brand meaning: the transfer of purposive, goal-oriented brand meaning to brand extensions.BusinessStewart, David W., Martin, Ingrid M., Matta, Shashi
Capital impact of product marketing strategy: evidence form the relationship between advertising expenses and cost of capital.BusinessSingh, Manohar, Faircloth, Sheri, Nejadmalayeri, Ali
Categorizing cognitive responses: An Empirical investigation of the cognitive intent congruency between independent raters and original subject raters.BusinessBraunsberger, Karin, Ortinau, David J., Bucker, R. Brain
Contractual governance, relational governance, and the performance of interfirm service exchanges: the influence of boundary-spanner closeness.BusinessBergeron, Jasmin, Ferguson, Ronald J., Paulin, Michele
Control systems effect on attributes processes and sales outcomes: A cybernetic information-processing perspective.BusinessEvans, Kenneth R., Landry, Timothy D., Fang, Eric
Customer relationship dynamics: service quality and customer loyalty in the context of varying levels of customer expertise and switching costs.BusinessBell, Simon J., Auh, Seigyoung, Smalley, Karen
Customers' reactions to price increase: do customer satisfaction and perceived motive fairness matter?BusinessHomburg, Christian, Hoyer, Wayne D., Koschate, Nicole
Digitization of selling activity and sales force performance: An empirical investigation.BusinessBharadwaj, Sundar, Johnson, Devon S.
Dynamic transformations for base-of-the-pyramid market clusters.BusinessMohr, Jakki J., Arnould, Eric J.
Environmental marketing strategy and firm performance: Effects on new product performance and market share.BusinessSinkula, James M., Baker, William E.
Export marketing, Interfunctional interactions, and performance consequences.BusinessCadogan, John W., Salminen, Risto T., Sundqvist, Sanna, Puumalainen, Kiasu
Globalization, marketing resources, and performance: Evidence from China.BusinessSivakumar, K., Liu, Sandra S., Xueming Luo
Globalization, marketing resources, and performance: Evidence from China.BusinessSivakumar, K., Liu, Sandra S., Xueming Luo
How does financial performance affect marketing? Studying the marketing-finance relationship from a dynamic perspective.BusinessMacDonald, Jason B., Lovett, Mitchell J.
Intentions to use mobile services: antecedents and cross-service comparisons.BusinessNysveen, Herbjorn, Pedersen, Per E., Thorbjornsen, Helge
Interactivity in the electronic marketplace: an exposition of the concept and implications for research.BusinessYadav, Manjit S., Varadarajan, Rajan
Internet gripe sites: constitutionally protected free speech or cybersquatting? Judges balance the equities to decide.(TMI, Inc. v. Maxwell)(Lucas Nursery & Landscaping, Inc. v. Grosse)(Nordic Inn Condominium Owners' Assoc. v. Ventullo)BusinessCava, Anita
Managing corporate identity: an internal perspective.BusinessDibb, Sally, Fisk, Raymond P., Simoes, Claudia
Marketing and the law.BusinessOlazabal, Ann Morales, Cava, Anita, Sacasas, Rene
Marketing, market growth, and endogenous growth theory: an inquiry into the cause of market growth.BusinessBharadwaj, Sundar, Clark, Terry, Kulviwat, Songpol
Market valuation models of the effect of advertising and promotional spending: A review and Meta-Analysis.BusinessZinkhan, George M., Crask, Melvin R., Conchar, Mary P.
Micro-level product-market dynamics: shared knowledge and its relationship to market development.BusinessRosa, Jose Antonio, Spanjol, Jelena
"Migrating" to new service providers: Toward a unifying framework of consumers' switching behaviors.BusinessBansal, Harvir S., Taylor, Shirley, F., James, Yannik St.
"Migrating" to new service providers: Toward a unifying framework of consumers' switching behaviors.BusinessBansal, Harvir S., Taylor, Shirley, F., James, Yannik St.
Not telling the whole story: Teen deception in purchasing.BusinessBristol, Terry, Mangleburg, Tamara F.
Not telling the whole story: Teen deception in purchasing.BusinessBristol, Terry, Mangleburg, Tamara F.
Organizational capabilities in e-commerce: an empirical investigation of e-brokerage service providers.BusinessJohnson, Jean L., Saini, Amit
Re-examining salesperson goal orientations: Personality influencers, customer orientation, and work satisfaction.BusinessMowen, John C., Brown, Tom J., Harris, Eric G.
Situation variation in consumer's media channel consideration.Businesswendel, Sonja, Dellaert, Benedict G.C.
Some confusion remains after Supreme Court's "fair use" decision.(KP Permanent Make-Up, Inc. v. Lasting Impression I, Inc.)BusinessBurgunder, Lee
Spreading the word: investigating antecedents of consumers' positive word-of-mouth intentions and behaviors in a retailing context.BusinessGunst, Richard F., Brown, Tom J., Barry, Thomas E.
The dynamics of price elasticity of demand in the presence of reference price effects.BusinessLowengart, Oded, Gavious, Arieh, Fibich, Gadi
The dynamics of price elasticity of demand in the presence of reference price effects.BusinessLowengart, Oded, Gavious, Arieh, Fibich, Gadi
The evolution of consumer knowledge and sources of information: Hungary in transition.BusinessFeick, Lawrence, Price, Linda L., Coulter, Robin A., Micu, Camelia
The impact of high-quality firm achievements on shareholder value: Focus on Malcolm Baldrige and J.D. Power and Association Awards.BusinessMathur, Ike, Balasubramanian, Siva K., Thakur, Ramendra
The relationship between Major-League Sport's official sponsorship announcement and the stock prices of sponsorship firms.BusinessPruitt, Stephen W., Cornwell, T. Betiina, Clark, John M.
The relationship between shareholder wealth effects, diversity and publicity as a marketing strategy.BusinessPandey, Vivek K., Shananhan, Kevin J., Hansen, Scott W.
The role of brand personality in charitable giving: an assessment and validation.BusinessRose, Gregory M., Bush, Victoria D., Venable, Beverly T., Gilbert, Faye W.
Using a customer-level marketing strategy to enhance firm performance: A review of theoretical and empirical evidence.BusinessKumar, V., Petersen, J. Andrew
Views from consumers next in line: the fundamental attribution error in a service setting.BusinessCowley, Elizabeth
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