Journal of the Academy of Marketing Science 2005 |
Title | Subject | Authors |
An attitude-behavior model of salespeople's customer orientation. | Business | |
An evaluation of journals used in doctoral marketing programs. | Business | Bauerly, Ronald J., Johnson, Don T. |
Blowing Bubbles: Heuristics and Biases in the run-up of stock prices. | Business | Johnson, Joseph, Tellis, Gerard J. |
Brand-extension price premiums: the effects of perceived fit and extension product category risk. | Business | Smith, Daniel C., DelVecchio, Devon |
Branding strategies, marketing communication, and perceived brand meaning: the transfer of purposive, goal-oriented brand meaning to brand extensions. | Business | Stewart, David W., Martin, Ingrid M., Matta, Shashi |
Capital impact of product marketing strategy: evidence form the relationship between advertising expenses and cost of capital. | Business | Singh, Manohar, Faircloth, Sheri, Nejadmalayeri, Ali |
Categorizing cognitive responses: An Empirical investigation of the cognitive intent congruency between independent raters and original subject raters. | Business | Braunsberger, Karin, Ortinau, David J., Bucker, R. Brain |
Contractual governance, relational governance, and the performance of interfirm service exchanges: the influence of boundary-spanner closeness. | Business | Bergeron, Jasmin, Ferguson, Ronald J., Paulin, Michele |
Control systems effect on attributes processes and sales outcomes: A cybernetic information-processing perspective. | Business | Evans, Kenneth R., Landry, Timothy D., Fang, Eric |
Customer relationship dynamics: service quality and customer loyalty in the context of varying levels of customer expertise and switching costs. | Business | Bell, Simon J., Auh, Seigyoung, Smalley, Karen |
Customers' reactions to price increase: do customer satisfaction and perceived motive fairness matter? | Business | Homburg, Christian, Hoyer, Wayne D., Koschate, Nicole |
Digitization of selling activity and sales force performance: An empirical investigation. | Business | Bharadwaj, Sundar, Johnson, Devon S. |
Dynamic transformations for base-of-the-pyramid market clusters. | Business | Mohr, Jakki J., Arnould, Eric J. |
Environmental marketing strategy and firm performance: Effects on new product performance and market share. | Business | Sinkula, James M., Baker, William E. |
Export marketing, Interfunctional interactions, and performance consequences. | Business | Cadogan, John W., Salminen, Risto T., Sundqvist, Sanna, Puumalainen, Kiasu |
Globalization, marketing resources, and performance: Evidence from China. | Business | Sivakumar, K., Liu, Sandra S., Xueming Luo |
Globalization, marketing resources, and performance: Evidence from China. | Business | Sivakumar, K., Liu, Sandra S., Xueming Luo |
How does financial performance affect marketing? Studying the marketing-finance relationship from a dynamic perspective. | Business | MacDonald, Jason B., Lovett, Mitchell J. |
Intentions to use mobile services: antecedents and cross-service comparisons. | Business | Nysveen, Herbjorn, Pedersen, Per E., Thorbjornsen, Helge |
Interactivity in the electronic marketplace: an exposition of the concept and implications for research. | Business | Yadav, Manjit S., Varadarajan, Rajan |
Internet gripe sites: constitutionally protected free speech or cybersquatting? Judges balance the equities to decide.(TMI, Inc. v. Maxwell)(Lucas Nursery & Landscaping, Inc. v. Grosse)(Nordic Inn Condominium Owners' Assoc. v. Ventullo) | Business | Cava, Anita |
Managing corporate identity: an internal perspective. | Business | Dibb, Sally, Fisk, Raymond P., Simoes, Claudia |
Marketing and the law. | Business | Olazabal, Ann Morales, Cava, Anita, Sacasas, Rene |
Marketing, market growth, and endogenous growth theory: an inquiry into the cause of market growth. | Business | Bharadwaj, Sundar, Clark, Terry, Kulviwat, Songpol |
Market valuation models of the effect of advertising and promotional spending: A review and Meta-Analysis. | Business | Zinkhan, George M., Crask, Melvin R., Conchar, Mary P. |
Micro-level product-market dynamics: shared knowledge and its relationship to market development. | Business | Rosa, Jose Antonio, Spanjol, Jelena |
"Migrating" to new service providers: Toward a unifying framework of consumers' switching behaviors. | Business | Bansal, Harvir S., Taylor, Shirley, F., James, Yannik St. |
"Migrating" to new service providers: Toward a unifying framework of consumers' switching behaviors. | Business | Bansal, Harvir S., Taylor, Shirley, F., James, Yannik St. |
Not telling the whole story: Teen deception in purchasing. | Business | Bristol, Terry, Mangleburg, Tamara F. |
Not telling the whole story: Teen deception in purchasing. | Business | Bristol, Terry, Mangleburg, Tamara F. |
Organizational capabilities in e-commerce: an empirical investigation of e-brokerage service providers. | Business | Johnson, Jean L., Saini, Amit |
Re-examining salesperson goal orientations: Personality influencers, customer orientation, and work satisfaction. | Business | Mowen, John C., Brown, Tom J., Harris, Eric G. |
Situation variation in consumer's media channel consideration. | Business | wendel, Sonja, Dellaert, Benedict G.C. |
Some confusion remains after Supreme Court's "fair use" decision.(KP Permanent Make-Up, Inc. v. Lasting Impression I, Inc.) | Business | Burgunder, Lee |
Spreading the word: investigating antecedents of consumers' positive word-of-mouth intentions and behaviors in a retailing context. | Business | Gunst, Richard F., Brown, Tom J., Barry, Thomas E. |
The dynamics of price elasticity of demand in the presence of reference price effects. | Business | Lowengart, Oded, Gavious, Arieh, Fibich, Gadi |
The dynamics of price elasticity of demand in the presence of reference price effects. | Business | Lowengart, Oded, Gavious, Arieh, Fibich, Gadi |
The evolution of consumer knowledge and sources of information: Hungary in transition. | Business | Feick, Lawrence, Price, Linda L., Coulter, Robin A., Micu, Camelia |
The impact of high-quality firm achievements on shareholder value: Focus on Malcolm Baldrige and J.D. Power and Association Awards. | Business | Mathur, Ike, Balasubramanian, Siva K., Thakur, Ramendra |
The relationship between Major-League Sport's official sponsorship announcement and the stock prices of sponsorship firms. | Business | Pruitt, Stephen W., Cornwell, T. Betiina, Clark, John M. |
The relationship between shareholder wealth effects, diversity and publicity as a marketing strategy. | Business | Pandey, Vivek K., Shananhan, Kevin J., Hansen, Scott W. |
The role of brand personality in charitable giving: an assessment and validation. | Business | Rose, Gregory M., Bush, Victoria D., Venable, Beverly T., Gilbert, Faye W. |
Using a customer-level marketing strategy to enhance firm performance: A review of theoretical and empirical evidence. | Business | Kumar, V., Petersen, J. Andrew |
Views from consumers next in line: the fundamental attribution error in a service setting. | Business | Cowley, Elizabeth |
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