| Journal of the Market Research Society 1997 |
| Title | Subject | Authors |
|---|
| A discussion of the use of sensitivity panels in market research. | Business | Schlackman, William |
| An approach to fusing market research with database marketing. | Business | Leventhal, Barry |
| Application of basic statistics for improving quality control, operating efficiency and analysis sensitivity. | Business | Wyndham, Jeremy, Goosey, Richard |
| Are the opinion polls ready for 1997?(the UK general elections in 1997) | Business | Curtice, John |
| Collecting information from groups: a comparison of two methods. | Business | Sweeney, Jillian C., Johnson, Lester W., Soutar, Geoffrey N., Hausknecht, Douglas R., Dallin, Raymond F. |
| Conditioning and bias in consumer panels - some new results. | Business | Buck, Stephan, Jephcott, Jonathan |
| Data fusion: an appraisal and experimental evaluation. | Business | Harris, Paul, O'Brien, John, Baker, Ken |
| DIY: consumer-driven research.(group discussion in qualitative research; do-it-yourself) | Business | Yelland, Frances, Varty, Caryl |
| Estimating the worth of product characteristics. | Business | Silver, Mick, Ioannidis, Christos |
| Horses for courses: stewarding brands across borders in times of rapid change. | Business | Byfield, Sheila, Caller, Linda |
| How accurate are traditional quota opinion polls? | Business | Curtice, John, Sparrow, Nick |
| How do consumers feel advertising works? | Business | Gordon, Wendy |
| How do you like your data: raw, al dente or stewed? | Business | Bowles, Tim, Blyth, Bill |
| Interviewer variability: a review of the problem. | Business | Collins, Martin |
| Measuring service quality: a test-retest reliability investigation of SERVQUAL. | Business | Lam, Simon S.K., Woo, Ka Shing |
| Mystery customer research: cognitive processes affecting accuracy. | Business | Colman, Andrew M., Morrison, Lisa J., Preston, Carolyn C. |
| Pricing research techniques: a review and a new approach. | Business | Blamires, Chris |
| Probabilistic segmentation modelling. | Business | Sharp, Byron, Riquier, Christopher, Luxton, Sandra |
| Questionnaire colour and mail survey response rate. | Business | Buttle, Francis, Thomas, Gavin |
| Segmenting by attitudes to TV advertising - eye opener or blind alley? | Business | Bond, Geoff, Brace, Ian |
| Single source - new analyses.(media exposure data from informants in a panel) | Business | Broadbent, Simon |
| Small is beautiful but difficult: towards cost-effective research for small businesses. | Business | Smith, David |
| So how well did they do? the polls in the 1997 election. (opinion polls in 1997 UK elections) | Business | Curtice, John |
| Solpadol - a successful case of brand positioning. (analgesic drug) | Business | Collins, Martin, Sykes, Wendy, Hurrell, Graham, Vaughan Williams, Ralph |
| The application of geodemographics to retailing: meeting the needs of the catchment. | Business | Johnson, Maureen |
| The effect of clustering on costs and sampling errors of random samples. | Business | Harris, Paul |
| The Likert scale revisited: an alternate version.(product preference testing) | Business | Albaum, Gerald |
| The power of public opinion: Diana, Princess of Wales: 1961-1997. | Business | Worcester, Robert |
| The trade-off model and its extensions. (market research models) | Business | Lunn, Tony |
| The use of interaction coding and follow-up interviews to investigate comprehension of survey questions. | Business | Morton-Williams, Jean, Sykes, Wendy |
| The utility to market research of the classification of residential neighbourhoods. | Business | Baker, Ken |
| The very different methods used to conduct telephone surveys of the public. | Business | Taylor, Humphrey |
| The west ham syndrome. (comparison between loyalty to football clubs and brand loyalty) | Business | Parker, Ken, Stuart, Trish |
| What we have learned from researching AIDS. | Business | Orton, Simon, Samuels, John |
This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.
