Marketing Management 2008 |
Title | Subject | Authors |
A changing climate.(Marketing That Works) | Business, general | Wyner, Gordon A. |
All in the family.(Marketing Briefs)(pets)(Survey) | Business, general | |
Anatomy of innovation.(Marketing Briefs)(B2B Perspectives from ISBM)(Institute for the Study of Business Markets)(serial innovators on product development) | Business, general | |
Better branding than advertising. | Business, general | Schultz, Don E., Rapacz, Deb, Reilly, Martin |
Budget 2.0.(Marketing Briefs)(Survey) | Business, general | |
Building relationships.(Marketing Briefs)(New Ideas from MSI)(Marketing Science Institute) | Business, general | |
Call every shot.(market segmentation) | Business, general | Finkbeiner, Carl, Waters, Kevin |
Can India lead the way in branding?(On Brands and Branding) | Business, general | Schultz, Heidi |
Customers at the core.(sustaining profitability) | Business, general | Schieffer, Robert, Leininger, Eric |
Dr. Seuss's Sneetches.(Leadership Journey) | Business, general | Locander, William B., Luechauer, David L. |
Framing the landscape. | Business, general | |
Keep it real.(rendering authenticity in goods and services)(Cover story) | Business, general | Pine, Joseph, II, Gilmore, James H. |
Meeting the two standards.(authenticity and what a business says about its offering) | Business, general | |
Open season.(Marketing Briefs)(2008 national and state elections in the U.S.) | Business, general | |
Selling doing good.(Afterthoughts)(Column) | Business, general | Smith, J. Walker |
Shout control.(New Media)(consumer-generated media) | Business, general | Blackshaw, Pete |
The Galileo effect.(Perspectives)(challenging Net Promoter score) | Business, general | Andreassen, Tor Wallin, Keiningham, Timothy L., Aksoy, Lerzan, Cooil, Bruce |
Weather the storms.(Customer Bonding) | Business, general | Crosby, Lawrence A., Carroll, John, III |
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