Marketing Management 2008 - Abstracts

Marketing Management 2008
TitleSubjectAuthors
A changing climate.(Marketing That Works)Business, generalWyner, Gordon A.
All in the family.(Marketing Briefs)(pets)(Survey)Business, general 
Anatomy of innovation.(Marketing Briefs)(B2B Perspectives from ISBM)(Institute for the Study of Business Markets)(serial innovators on product development)Business, general 
Better branding than advertising.Business, generalSchultz, Don E., Rapacz, Deb, Reilly, Martin
Budget 2.0.(Marketing Briefs)(Survey)Business, general 
Building relationships.(Marketing Briefs)(New Ideas from MSI)(Marketing Science Institute)Business, general 
Call every shot.(market segmentation)Business, generalFinkbeiner, Carl, Waters, Kevin
Can India lead the way in branding?(On Brands and Branding)Business, generalSchultz, Heidi
Customers at the core.(sustaining profitability)Business, generalSchieffer, Robert, Leininger, Eric
Dr. Seuss's Sneetches.(Leadership Journey)Business, generalLocander, William B., Luechauer, David L.
Framing the landscape.Business, general 
Keep it real.(rendering authenticity in goods and services)(Cover story)Business, generalPine, Joseph, II, Gilmore, James H.
Meeting the two standards.(authenticity and what a business says about its offering)Business, general 
Open season.(Marketing Briefs)(2008 national and state elections in the U.S.)Business, general 
Selling doing good.(Afterthoughts)(Column)Business, generalSmith, J. Walker
Shout control.(New Media)(consumer-generated media)Business, generalBlackshaw, Pete
The Galileo effect.(Perspectives)(challenging Net Promoter score)Business, generalAndreassen, Tor Wallin, Keiningham, Timothy L., Aksoy, Lerzan, Cooil, Bruce
Weather the storms.(Customer Bonding)Business, generalCrosby, Lawrence A., Carroll, John, III
This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.